diff --git a/generator/CMakeLists.txt b/generator/CMakeLists.txt
index 18419b18f..1563f13e0 100644
--- a/generator/CMakeLists.txt
+++ b/generator/CMakeLists.txt
@@ -9,8 +9,6 @@ set(SRC
   affiliation.hpp
   altitude_generator.cpp
   altitude_generator.hpp
-  # Should precede booking_dataset.cpp because of Unity build + template instantiation order.
-  booking_scoring.cpp
   booking_dataset.cpp
   booking_dataset.hpp
   borders.cpp
@@ -126,6 +124,8 @@ set(SRC
   isolines_generator.hpp
   isolines_section_builder.cpp
   isolines_section_builder.hpp
+  kayak_dataset.cpp
+  kayak_dataset.hpp
   maxspeeds_builder.cpp
   maxspeeds_builder.hpp
   maxspeeds_collector.cpp
diff --git a/generator/booking_dataset.cpp b/generator/booking_dataset.cpp
index 847f947aa..5c5684393 100644
--- a/generator/booking_dataset.cpp
+++ b/generator/booking_dataset.cpp
@@ -1,6 +1,5 @@
 #include "generator/booking_dataset.hpp"
 #include "generator/feature_builder.hpp"
-#include "generator/sponsored_scoring.hpp"
 
 #include "indexer/classificator.hpp"
 #include "indexer/ftypes_matcher.hpp"
@@ -18,37 +17,42 @@ namespace generator
 using namespace feature;
 
 // BookingHotel ------------------------------------------------------------------------------------
-BookingHotel::BookingHotel(std::string const & src)
+BookingHotel::BookingHotel(std::string src)
 {
+  /// @todo For fast parsing we can preprocess src (quotes) and return string_view's.
   std::vector<std::string> rec;
   strings::ParseCSVRow(src, '\t', rec);
-  CHECK_EQUAL(rec.size(), FieldsCount(), ("Error parsing hotels.tsv line:",
-                                          boost::replace_all_copy(src, "\t", "\\t")));
 
-  CLOG(LDEBUG, strings::to_uint(rec[FieldIndex(Fields::Id)], m_id.Get()), ());
-  // TODO(mgsergio): Use ms::LatLon.
-  CLOG(LDEBUG, strings::to_double(rec[FieldIndex(Fields::Latitude)], m_latLon.m_lat), ());
-  CLOG(LDEBUG, strings::to_double(rec[FieldIndex(Fields::Longtitude)], m_latLon.m_lon), ());
+  CHECK_EQUAL(rec.size(), Fields::Counter,
+              ("Error parsing hotels entry:", boost::replace_all_copy(src, "\t", "\\t")));
 
-  m_name = rec[FieldIndex(Fields::Name)];
-  m_address = rec[FieldIndex(Fields::Address)];
+  // Assign id in the end in case of possible errors.
+  uint32_t id;
+  CLOG(LDEBUG, strings::to_uint(rec[Fields::Id], id), ());
+  CLOG(LDEBUG, strings::to_double(rec[Fields::Latitude], m_latLon.m_lat), ());
+  CLOG(LDEBUG, strings::to_double(rec[Fields::Longitude], m_latLon.m_lon), ());
 
-  CLOG(LDEBUG, strings::to_uint(rec[FieldIndex(Fields::Stars)], m_stars), ());
-  CLOG(LDEBUG, strings::to_uint(rec[FieldIndex(Fields::PriceCategory)], m_priceCategory), ());
-  CLOG(LDEBUG, strings::to_double(rec[FieldIndex(Fields::RatingBooking)], m_ratingBooking), ());
-  CLOG(LDEBUG, strings::to_double(rec[FieldIndex(Fields::RatingUsers)], m_ratingUser), ());
+  m_name = rec[Fields::Name];
+  m_address = rec[Fields::Address];
 
-  m_descUrl = rec[FieldIndex(Fields::DescUrl)];
+  CLOG(LDEBUG, strings::to_uint(rec[Fields::Stars], m_stars), ());
+  CLOG(LDEBUG, strings::to_uint(rec[Fields::PriceCategory], m_priceCategory), ());
+  CLOG(LDEBUG, strings::to_double(rec[Fields::RatingBooking], m_ratingBooking), ());
+  CLOG(LDEBUG, strings::to_double(rec[Fields::RatingUsers], m_ratingUser), ());
 
-  CLOG(LDEBUG, strings::to_uint(rec[FieldIndex(Fields::Type)], m_type), ());
+  m_descUrl = rec[Fields::DescUrl];
 
-  m_translations = rec[FieldIndex(Fields::Translations)];
+  CLOG(LDEBUG, strings::to_uint(rec[Fields::Type], m_type), ());
+
+  m_translations = rec[Fields::Translations];
+
+  m_id.Set(id);
 }
 
 
 // BookingDataset ----------------------------------------------------------------------------------
 template <>
-bool BookingDataset::NecessaryMatchingConditionHolds(FeatureBuilder const & fb) const
+bool BookingDataset::IsSponsoredCandidate(FeatureBuilder const & fb) const
 {
   if (fb.GetName(StringUtf8Multilang::kDefaultCode).empty())
     return false;
@@ -173,28 +177,4 @@ void BookingDataset::BuildObject(Object const & hotel, FBuilderFnT const & fn) c
   fn(fb);
 }
 
-/// @todo It looks like quite common FindMatchingObjectId function implementation.
-template <>
-BookingDataset::ObjectId BookingDataset::FindMatchingObjectIdImpl(FeatureBuilder const & fb) const
-{
-  auto const name = fb.GetName(StringUtf8Multilang::kDefaultCode);
-
-  if (name.empty())
-    return Object::InvalidObjectId();
-
-  // Find |kMaxSelectedElements| nearest values to a point, sorted by distance?
-  auto const bookingIndexes = m_storage.GetNearestObjects(mercator::ToLatLon(fb.GetKeyPoint()));
-
-  /// @todo Select best candidate? Assume we match "Foo Resort SPA hotel" feature. Have candidates:
-  /// - "Bar SPA hotel" in 10 meters (first);
-  /// - "Foo SPA hotel" in 100 meters (second, but best);
-  /// I suspect that first "Bar hotel" will be selected (wrong).
-  for (auto const j : bookingIndexes)
-  {
-    if (sponsored_scoring::Match(m_storage.GetObjectById(j), fb).IsMatched())
-      return j;
-  }
-
-  return Object::InvalidObjectId();
-}
-}  // namespace generator
+} // namespace generator
diff --git a/generator/booking_dataset.hpp b/generator/booking_dataset.hpp
index 0d412207b..6ece11fdd 100644
--- a/generator/booking_dataset.hpp
+++ b/generator/booking_dataset.hpp
@@ -7,29 +7,30 @@
 
 namespace generator
 {
-struct BookingHotel : SponsoredObjectBase
+class BookingHotel : public SponsoredObjectBase
 {
-  enum class Fields
+  enum Fields
   {
     Id = 0,
-    Latitude = 1,
-    Longtitude = 2,
-    Name = 3,
-    Address = 4,
-    Stars = 5,
-    PriceCategory = 6,
-    RatingBooking = 7,
-    RatingUsers = 8,
-    DescUrl = 9,
-    Type = 10,
-    Translations = 11,
+    Latitude,
+    Longitude,
+    Name,
+    Address,
+    Stars,
+    PriceCategory,
+    RatingBooking,
+    RatingUsers,
+    DescUrl,
+    Type,
+    Translations,
+
     Counter
   };
 
-  explicit BookingHotel(std::string const & src);
+public:
+  explicit BookingHotel(std::string src);
 
-  static constexpr size_t FieldIndex(Fields field) { return SponsoredObjectBase::FieldIndex(field); }
-  static constexpr size_t FieldsCount() { return SponsoredObjectBase::FieldsCount<Fields>(); }
+  static constexpr size_t FieldsCount() { return Fields::Counter; }
 
   uint32_t m_stars = 0;
   uint32_t m_priceCategory = 0;
@@ -37,6 +38,7 @@ struct BookingHotel : SponsoredObjectBase
   double m_ratingUser = 0.0;
   uint32_t m_type = 0;
   std::string m_translations;
+  std::string m_descUrl;
 };
 
 using BookingDataset = SponsoredDataset<BookingHotel>;
diff --git a/generator/booking_quality_check/booking_quality_check.cpp b/generator/booking_quality_check/booking_quality_check.cpp
index 30878ba02..93198e277 100644
--- a/generator/booking_quality_check/booking_quality_check.cpp
+++ b/generator/booking_quality_check/booking_quality_check.cpp
@@ -1,22 +1,18 @@
-#include "generator/booking_dataset.hpp"
-
+//#include "generator/booking_dataset.hpp"
 #include "generator/feature_builder.hpp"
+#include "generator/feature_maker.hpp"
 //#include "generator/opentable_dataset.hpp"
+#include "generator/kayak_dataset.hpp"
 #include "generator/osm_source.hpp"
-#include "generator/processor_booking.hpp"
 #include "generator/raw_generator.hpp"
-#include "generator/sponsored_scoring.hpp"
-#include "generator/translator_collection.hpp"
-#include "generator/translator_factory.hpp"
+#include "generator/sponsored_dataset_inl.hpp"
+#include "generator/translator.hpp"
 
 #include "indexer/classificator_loader.hpp"
 
-#include "geometry/distance_on_sphere.hpp"
-
 #include "base/file_name_utils.hpp"
 #include "base/exception.hpp"
 #include "base/geo_object_id.hpp"
-#include "base/stl_helpers.hpp"
 #include "base/string_utils.hpp"
 
 #include <fstream>
@@ -39,7 +35,7 @@ DEFINE_string(factors, "", "Factors output path");
 DEFINE_string(sample, "", "Path so sample file");
 
 DEFINE_uint64(seed, minstd_rand::default_seed, "Seed for random shuffle");
-DEFINE_uint64(selection_size, 1000, "Selection size");
+DEFINE_uint64(selection_size, 10000, "Selection size");
 DEFINE_bool(generate, false, "Generate unmarked sample");
 
 using namespace generator;
@@ -100,7 +96,7 @@ GenerateInfo GetGenerateInfo()
   info.SetNodeStorageType("map");
   info.SetOsmFileType("o5m");
 
-  info.m_intermediateDir = base::GetDirectory(FLAGS_factors);
+  info.m_cacheDir = info.m_intermediateDir = base::GetDirectory(FLAGS_osm);
 
   // Set other info params here.
 
@@ -189,36 +185,37 @@ vector<SampleItem<Object>> ReadSampleFromFile(string const & name)
   return ReadSample<Object>(ist);
 }
 
+void PrintOsmUrl(std::ostream & os, ms::LatLon const & ll)
+{
+  os << "# URL: https://www.openstreetmap.org/?mlat=" << ll.m_lat << "&mlon=" << ll.m_lon
+     << "#map=18/" << ll.m_lat << "/" << ll.m_lon << endl;
+};
+
 template <typename Dataset, typename Object = typename Dataset::Object>
 void GenerateFactors(Dataset const & dataset,
                      map<base::GeoObjectId, FeatureBuilder> const & features,
                      vector<SampleItem<Object>> const & sampleItems, ostream & ost)
 {
+  ost << fixed << setprecision(6);
+
   for (auto const & item : sampleItems)
   {
     auto const & object = dataset.GetStorage().GetObjectById(item.m_sponsoredId);
     auto const & feature = features.at(item.m_osmId);
 
-    auto const score = generator::sponsored_scoring::Match(object, feature);
+    auto const score = dataset.CalcScore(object, feature);
 
-    auto const center = mercator::ToLatLon(feature.GetKeyPoint());
-    double const distanceMeters = ms::DistanceOnEarth(center, object.m_latLon);
-    auto const matched = score.IsMatched();
-
-    ost << "# ------------------------------------------" << fixed << setprecision(6)
-        << endl;
-    ost << (matched ? 'y' : 'n') << " \t" << DebugPrint(feature.GetMostGenericOsmId())
-        << "\t " << object.m_id
-        << "\tdistance: " << distanceMeters
+    ost << "# ------------------------------------------" << endl;
+    ost << (score.IsMatched() ? "YES" : "NO") << "\t" << DebugPrint(feature.GetMostGenericOsmId())
+        << "\t" << object.m_id
+        << "\tdistance: " << score.m_distance
         << "\tdistance score: " << score.m_linearNormDistanceScore
         << "\tname score: " << score.m_nameSimilarityScore
         << "\tresult score: " << score.GetMatchingScore()
         << endl;
     ost << "# " << PrintBuilder(feature) << endl;
     ost << "# " << object << endl;
-    ost << "# URL: https://www.openstreetmap.org/?mlat="
-        << object.m_latLon.m_lat << "&mlon=" << object.m_latLon.m_lon << "#map=18/"
-        << object.m_latLon.m_lat << "/" << object.m_latLon.m_lon << endl;
+    PrintOsmUrl(ost, object.m_latLon);
   }
 }
 
@@ -241,38 +238,33 @@ void GenerateSample(Dataset const & dataset,
   if (FLAGS_selection_size < elementIndexes.size())
     elementIndexes.resize(FLAGS_selection_size);
 
-  stringstream outStream;
-
+  ost << fixed << setprecision(6);
   for (auto osmId : elementIndexes)
   {
     auto const & fb = features.at(osmId);
-    auto const sponsoredIndexes = dataset.GetStorage().GetNearestObjects(mercator::ToLatLon(fb.GetKeyPoint()));
+    auto const ll = mercator::ToLatLon(fb.GetKeyPoint());
+    auto const sponsoredIndexes = dataset.GetStorage().GetNearestObjects(ll);
+
+    ost << "# ------------------------------------------" << endl
+        << "# " << PrintBuilder(fb) << endl;
+    PrintOsmUrl(ost, ll);
 
     for (auto const sponsoredId : sponsoredIndexes)
     {
       auto const & object = dataset.GetStorage().GetObjectById(sponsoredId);
-      auto const score = sponsored_scoring::Match(object, fb);
+      auto const score = dataset.CalcScore(object, fb);
 
-      auto const center = mercator::ToLatLon(fb.GetKeyPoint());
-      double const distanceMeters = ms::DistanceOnEarth(center, object.m_latLon);
-      auto const matched = score.IsMatched();
-
-      ost << "# ------------------------------------------" << fixed << setprecision(6)
-          << endl;
-      ost << (matched ? 'y' : 'n') << " \t" << DebugPrint(osmId) << "\t " << sponsoredId
-          << "\tdistance: " << distanceMeters
+      ost << (score.IsMatched() ? "YES" : "NO") << "\t" << sponsoredId
+          << "\tdistance: " << score.m_distance
           << "\tdistance score: " << score.m_linearNormDistanceScore
           << "\tname score: " << score.m_nameSimilarityScore
           << "\tresult score: " << score.GetMatchingScore()
-          << endl;
-      ost << "# " << PrintBuilder(fb) << endl;
-      ost << "# " << object << endl;
-      ost << "# URL: https://www.openstreetmap.org/?mlat="
-          << object.m_latLon.m_lat << "&mlon=" << object.m_latLon.m_lon
-          << "#map=18/" << object.m_latLon.m_lat << "/" << object.m_latLon.m_lon << endl;
+          << endl
+          << "# " << object << endl;
+      PrintOsmUrl(ost, object.m_latLon);
     }
-    if (!sponsoredIndexes.empty())
-      ost << endl << endl;
+
+    ost << endl;
   }
 }
 
@@ -280,7 +272,7 @@ template <typename Dataset>
 string GetDatasetFilePath(GenerateInfo const & info);
 
 template <>
-string GetDatasetFilePath<BookingDataset>(GenerateInfo const & info)
+string GetDatasetFilePath<KayakDataset>(GenerateInfo const & info)
 {
   return info.m_bookingDataFilename;
 }
@@ -291,6 +283,75 @@ string GetDatasetFilePath<BookingDataset>(GenerateInfo const & info)
 //  return info.m_opentableDataFilename;
 //}
 
+class TranslatorMock : public Translator
+{
+public:
+  TranslatorMock(std::shared_ptr<FeatureProcessorInterface> const & processor,
+                 std::shared_ptr<generator::cache::IntermediateData> const & cache)
+    : Translator(processor, cache, std::make_shared<FeatureMakerSimple>(cache->GetCache()))
+  {
+  }
+
+  /// @name TranslatorInterface overrides.
+  /// @{
+  std::shared_ptr<TranslatorInterface> Clone() const override
+  {
+    UNREACHABLE();
+    return nullptr;
+  }
+  void Merge(TranslatorInterface const &) override
+  {
+    UNREACHABLE();
+  }
+  /// @}
+};
+
+class AggregateProcessor : public FeatureProcessorInterface
+{
+public:
+  /// @name FeatureProcessorInterface overrides.
+  /// @{
+  std::shared_ptr<FeatureProcessorInterface> Clone() const override
+  {
+    UNREACHABLE();
+    return nullptr;
+  }
+  void Process(feature::FeatureBuilder & fb) override
+  {
+    auto const id = fb.GetMostGenericOsmId();
+    m_features.emplace(id, std::move(fb));
+  }
+  void Finish() override {}
+  /// @}
+
+  std::map<base::GeoObjectId, feature::FeatureBuilder> m_features;
+};
+
+template <class Dataset> class DatasetFilter : public FilterInterface
+{
+  Dataset const & m_dataset;
+public:
+  DatasetFilter(Dataset const & dataset) : m_dataset(dataset) {}
+
+  /// @name FilterInterface overrides.
+  /// @{
+  std::shared_ptr<FilterInterface> Clone() const override
+  {
+    UNREACHABLE();
+    return nullptr;
+  }
+  bool IsAccepted(OsmElement const & e) const override
+  {
+    // All hotels under tourism tag.
+    return !e.GetTag("tourism").empty();
+  }
+  bool IsAccepted(feature::FeatureBuilder const & fb) const override
+  {
+    return m_dataset.IsSponsoredCandidate(fb);
+  }
+  /// @}
+};
+
 template <typename Dataset, typename Object = typename Dataset::Object>
 void RunImpl(GenerateInfo & info)
 {
@@ -298,16 +359,17 @@ void RunImpl(GenerateInfo & info)
   Dataset dataset(dataSetFilePath);
   LOG_SHORT(LINFO, (dataset.GetStorage().Size(), "objects are loaded from a file:", dataSetFilePath));
 
-  map<base::GeoObjectId, FeatureBuilder> features;
   LOG_SHORT(LINFO, ("OSM data:", FLAGS_osm));
 
   generator::cache::IntermediateDataObjectsCache objectsCache;
-  generator::cache::IntermediateData cacheLoader(objectsCache, info);
-  auto translators = make_shared<TranslatorCollection>();
-  auto processor = make_shared<ProcessorBooking<Dataset>>(dataset, features);
-  translators->Append(CreateTranslator(TranslatorType::Country, processor, cacheLoader.GetCache(), info));
+  auto cache = std::make_shared<generator::cache::IntermediateData>(objectsCache, info);
+  auto processor = make_shared<AggregateProcessor>();
+  auto translator = std::make_shared<TranslatorMock>(processor, cache);
+  translator->SetFilter(std::make_shared<DatasetFilter<Dataset>>(dataset));
+
   RawGenerator generator(info);
-  generator.GenerateCustom(translators);
+  generator.GenerateCustom(translator);
+  CHECK(generator.Execute(), ());
 
   if (FLAGS_generate)
   {
@@ -319,7 +381,7 @@ void RunImpl(GenerateInfo & info)
       CHECK(ofst->is_open(), ("Can't open file", FLAGS_sample, strerror(errno)));
       ost = ofst.get();
     }
-    GenerateSample(dataset, features, *ost);
+    GenerateSample(dataset, processor->m_features, *ost);
   }
   else
   {
@@ -327,7 +389,7 @@ void RunImpl(GenerateInfo & info)
     LOG_SHORT(LINFO, ("Sample size is", sample.size()));
     ofstream ost(FLAGS_factors);
     CHECK(ost.is_open(), ("Can't open file", FLAGS_factors, strerror(errno)));
-    GenerateFactors<Dataset>(dataset, features, sample, ost);
+    GenerateFactors<Dataset>(dataset, processor->m_features, sample, ost);
   }
 }
 
@@ -335,7 +397,7 @@ void Run(DatasetType const datasetType, GenerateInfo & info)
 {
   switch (datasetType)
   {
-  case DatasetType::Booking: RunImpl<BookingDataset>(info); break;
+  case DatasetType::Booking: RunImpl<KayakDataset>(info); break;
   //case DatasetType::Opentable: RunImpl<OpentableDataset>(info); break;
   }
 }
diff --git a/generator/booking_scoring.cpp b/generator/booking_scoring.cpp
deleted file mode 100644
index cd7802c34..000000000
--- a/generator/booking_scoring.cpp
+++ /dev/null
@@ -1,51 +0,0 @@
-#include "generator/sponsored_scoring.hpp"
-
-#include "generator/booking_dataset.hpp"
-#include "generator/feature_builder.hpp"
-
-#include "geometry/mercator.hpp"
-
-
-namespace
-{
-// Calculated with tools/python/booking_hotels_quality.py.
-double constexpr kOptimalThreshold = 0.304875;
-}  // namespace
-
-namespace generator
-{
-namespace sponsored_scoring
-{
-template <>
-double MatchStats<BookingHotel>::GetMatchingScore() const
-{
-  // TODO(mgsergio): Use tuner to get optimal function.
-  return m_linearNormDistanceScore * m_nameSimilarityScore;
-}
-
-template <>
-bool MatchStats<BookingHotel>::IsMatched() const
-{
-  return GetMatchingScore() > kOptimalThreshold;
-}
-
-/// @todo It looks like quite common Match function implementation,
-/// because GetLatLon and GetName() needed.
-template <>
-MatchStats<BookingHotel> Match(BookingHotel const & h, feature::FeatureBuilder const & fb)
-{
-  MatchStats<BookingHotel> score;
-
-  auto const fbCenter = mercator::ToLatLon(fb.GetKeyPoint());
-  auto const distance = ms::DistanceOnEarth(fbCenter, h.m_latLon);
-  score.m_linearNormDistanceScore =
-      impl::GetLinearNormDistanceScore(distance, BookingDataset::kDistanceLimitInMeters);
-
-  // TODO(mgsergio): Check all translations and use the best one.
-  score.m_nameSimilarityScore = impl::GetNameSimilarityScore(
-      h.m_name, std::string(fb.GetName(StringUtf8Multilang::kDefaultCode)));
-
-  return score;
-}
-}  // namespace sponsored_scoring
-}  // namespace generator
diff --git a/generator/final_processor_country.cpp b/generator/final_processor_country.cpp
index f5152b98f..e9b93f091 100644
--- a/generator/final_processor_country.cpp
+++ b/generator/final_processor_country.cpp
@@ -3,7 +3,8 @@
 #include "generator/addresses_collector.hpp"
 #include "generator/address_enricher.hpp"
 #include "generator/affiliation.hpp"
-#include "generator/booking_dataset.hpp"
+//#include "generator/booking_dataset.hpp"
+#include "generator/kayak_dataset.hpp"
 #include "generator/coastlines_generator.hpp"
 #include "generator/feature_builder.hpp"
 #include "generator/final_processor_utils.hpp"
@@ -97,7 +98,8 @@ void CountryFinalProcessor::Order()
 
 void CountryFinalProcessor::ProcessBooking()
 {
-  BookingDataset dataset(m_hotelsFilename);
+  KayakDataset dataset(m_hotelsFilename);
+  LOG(LINFO, ("Loaded", dataset.GetStorage().Size(), "hotels from", m_hotelsFilename));
 
   std::ofstream matchingLogStream;
   matchingLogStream.exceptions(std::fstream::failbit | std::fstream::badbit);
@@ -110,38 +112,46 @@ void CountryFinalProcessor::ProcessBooking()
       return;
 
     std::stringstream sstream;
+    sstream << std::fixed << std::setprecision(7);
+
+    size_t total = 0, matched = 0;
+
     FeatureBuilderWriter<serialization_policy::MaxAccuracy> writer(path, true /* mangleName */);
     ForEachFeatureRawFormat<serialization_policy::MaxAccuracy>(path, [&](FeatureBuilder && fb, uint64_t)
     {
-      auto const id = dataset.FindMatchingObjectId(fb);
-      if (id == BookingHotel::InvalidObjectId())
+      bool hotelProcessed = false;
+      if (dataset.IsSponsoredCandidate(fb))
       {
-        writer.Write(fb);
-      }
-      else
-      {
-        dataset.PreprocessMatchedOsmObject(id, fb, [&](FeatureBuilder & newFeature)
+        ++total;
+        auto const id = dataset.FindMatchingObjectId(fb);
+        if (id != KayakHotel::InvalidObjectId())
         {
-          if (newFeature.PreSerialize())
-            writer.Write(newFeature);
-        });
-      }
+          ++matched;
+          hotelProcessed = true;
+
+          dataset.PreprocessMatchedOsmObject(id, fb, [&](FeatureBuilder & newFeature)
+          {
+            if (newFeature.PreSerialize())
+              writer.Write(newFeature);
+          });
 
-      auto const & isHotelChecker = ftypes::IsHotelChecker::Instance();
-      if (isHotelChecker(fb.GetTypes()))
-      {
-        if (id != BookingHotel::InvalidObjectId())
           sstream << id;
+        }
+        else
+          sstream << "NO";
 
-        auto const latLon = mercator::ToLatLon(fb.GetKeyPoint());
-        sstream << ',' << fb.GetMostGenericOsmId().GetEncodedId() << ','
-                << strings::to_string_dac(latLon.m_lat, 7) << ','
-                << strings::to_string_dac(latLon.m_lon, 7) << ',' << name << '\n';
+        auto const ll = mercator::ToLatLon(fb.GetKeyPoint());
+        sstream << ",\t" << DebugPrint(fb.GetMostGenericOsmId()) << ",\t" << ll.m_lat << ',' << ll.m_lon << std::endl;
       }
+
+      if (!hotelProcessed)
+        writer.Write(fb);
     });
 
     std::lock_guard guard(m);
     matchingLogStream << sstream.str();
+    LOG(LINFO, ("Hotels (MWM, total, matched):", name, total, matched));
+
   }, m_threadsCount);
 
   std::vector<FeatureBuilder> fbs;
diff --git a/generator/final_processor_utils.hpp b/generator/final_processor_utils.hpp
index 8ce2d47af..e4ea4ad2c 100644
--- a/generator/final_processor_utils.hpp
+++ b/generator/final_processor_utils.hpp
@@ -43,6 +43,9 @@ std::vector<std::vector<std::string>> AppendToMwmTmp(std::vector<feature::Featur
                        feature::AffiliationInterface const & affiliation,
                        std::string const & temporaryMwmPath, size_t threadsCount = 1)
 {
+  if (fbs.empty())
+    return {};
+
   auto affiliations = GetAffiliations(fbs, affiliation, threadsCount);
   std::unordered_map<std::string, std::vector<size_t>> countryToFbsIndexes;
   for (size_t i = 0; i < fbs.size(); ++i)
diff --git a/generator/generator_tests/CMakeLists.txt b/generator/generator_tests/CMakeLists.txt
index 65780e830..6337ad506 100644
--- a/generator/generator_tests/CMakeLists.txt
+++ b/generator/generator_tests/CMakeLists.txt
@@ -46,6 +46,7 @@ set(SRC
   source_data.hpp
   source_to_element_test.cpp
   speed_cameras_test.cpp
+  sponsored_scoring_tests.cpp
   srtm_parser_test.cpp
   tag_admixer_test.cpp
   tesselator_test.cpp
diff --git a/generator/generator_tests/sponsored_scoring_tests.cpp b/generator/generator_tests/sponsored_scoring_tests.cpp
new file mode 100644
index 000000000..45c77c8d6
--- /dev/null
+++ b/generator/generator_tests/sponsored_scoring_tests.cpp
@@ -0,0 +1,41 @@
+#include "testing/testing.hpp"
+
+#include "generator/sponsored_scoring.hpp"
+
+#include "geometry/distance_on_sphere.hpp"
+#include "geometry/latlon.hpp"
+
+namespace sponsored_scoring_tests
+{
+
+generator::sponsored::MatchStats GetMatch(ms::LatLon osmLL, std::string const & osmName,
+                                          ms::LatLon hotelLL, std::string const & hotelName)
+{
+  // The same as SponsoredDataset::kDistanceLimitMeters
+  return { ms::DistanceOnEarth(osmLL, hotelLL), 150.0, hotelName, osmName };
+}
+
+UNIT_TEST(SponsoredScoring_Paris)
+{
+  TEST(!GetMatch({48.8474633, 2.3712106}, "Hôtel de Marseille",
+                 {48.8473730, 2.3712020}, "Hotel Riesner").IsMatched(), ());
+
+  TEST(GetMatch({48.8760697, 2.3456749}, "Holiday Villa",
+                {48.8761570, 2.3455750}, "Hotel Villa Lafayette Paris IX").IsMatched(), ());
+
+  TEST(GetMatch({48.8664199, 2.2892440}, "Hôtel Baltimore",
+                {48.8663780, 2.2895710}, "Sofitel Paris Baltimore Tour Eiffel").IsMatched(), ());
+
+  TEST(!GetMatch({48.8808205, 2.3517253}, "Grand Hotel Magenta",
+                 {48.8806950, 2.3521320}, "Hotel Cambrai").IsMatched(), ());
+
+  // But may be false on the ground.
+  TEST(GetMatch({48.8733283, 2.3004615}, "Hôtel Balzac",
+                {48.8735222, 2.3004904}, "Apart Inn Paris - Balzac").IsMatched(), ());
+
+  TEST(!GetMatch({48.8470895, 2.3710844}, "Hôtel Mignon",
+                 {48.8473730, 2.3712020}, "Hotel Riesner").IsMatched(), ());
+
+}
+
+} // namespace sponsored_scoring_tests
diff --git a/generator/kayak_dataset.cpp b/generator/kayak_dataset.cpp
new file mode 100644
index 000000000..b74ee521c
--- /dev/null
+++ b/generator/kayak_dataset.cpp
@@ -0,0 +1,74 @@
+#include "generator/kayak_dataset.hpp"
+
+#include "generator/feature_builder.hpp"
+
+#include "indexer/ftypes_matcher.hpp"
+
+#include "base/logging.hpp"
+#include "base/string_utils.hpp"
+
+
+namespace generator
+{
+using namespace feature;
+
+// BookingHotel ------------------------------------------------------------------------------------
+KayakHotel::KayakHotel(std::string src)
+{
+  using namespace strings;
+
+  // Patch strange entries.
+  if (src.starts_with("\","))
+    src.erase(0, 1);
+
+  /// @todo For fast parsing we can preprocess src (quotes) and return string_view's.
+  std::vector<std::string> rec;
+  strings::ParseCSVRow(src, ',', rec);
+
+  // Skip bad entries and header.
+  if (rec.size() != Fields::Counter || rec[0] == "ChainID")
+    return;
+
+  // Assign id in the end in case of possible errors.
+  uint32_t id;
+  CLOG(LDEBUG, to_uint(rec[Fields::KayakHotelID], id), ()); /// @todo HotelID ?
+  CLOG(LDEBUG, to_double(rec[Fields::Latitude], m_latLon.m_lat), (rec[Fields::Latitude]));
+  CLOG(LDEBUG, to_double(rec[Fields::Longitude], m_latLon.m_lon), (rec[Fields::Longitude]));
+
+  if (!to_double(rec[Fields::OverallRating], m_overallRating))
+    m_overallRating = kInvalidRating;
+
+  m_name = rec[Fields::HotelName];
+  m_address = rec[Fields::HotelAddress];
+
+  m_id.Set(id);
+}
+
+
+// KayakDataset ----------------------------------------------------------------------------------
+template <>
+bool KayakDataset::IsSponsoredCandidate(FeatureBuilder const & fb) const
+{
+  if (fb.GetName(StringUtf8Multilang::kDefaultCode).empty())
+    return false;
+
+  return ftypes::IsHotelChecker::Instance()(fb.GetTypes());
+}
+
+template <>
+void KayakDataset::PreprocessMatchedOsmObject(ObjectId id, FeatureBuilder & fb, FBuilderFnT const fn) const
+{
+  auto const & hotel = m_storage.GetObjectById(id);
+
+  fb.SetHotelInfo(Metadata::SRC_KAYAK, hotel.m_id.Get(), hotel.m_overallRating, 0 /* priceCategory */);
+
+  fn(fb);
+}
+
+template <>
+void KayakDataset::BuildObject(Object const &, FBuilderFnT const &) const
+{
+  // Don't create new objects.
+}
+
+} // namespace generator
diff --git a/generator/kayak_dataset.hpp b/generator/kayak_dataset.hpp
new file mode 100644
index 000000000..6294f74f0
--- /dev/null
+++ b/generator/kayak_dataset.hpp
@@ -0,0 +1,66 @@
+#pragma once
+
+#include "generator/sponsored_dataset.hpp"
+#include "generator/sponsored_object_base.hpp"
+
+#include <string>
+
+namespace generator
+{
+class KayakHotel : public SponsoredObjectBase
+{
+  enum Fields
+  {
+    ChainID = 0,
+    ChainName,
+    Checkin,
+    Checkout,
+    CountryCode,
+    CountryFileName,
+    CountryName,
+    CurrencyCode,
+    DateCreated,
+    Facilities,
+    HotelAddress,
+    HotelFileName,
+    HotelID,
+    HotelName,
+    HotelPostcode,
+    IataPlaceCode,
+    ImageID,
+    KayakHotelID,
+    LastUpdated,
+    Latitude,
+    Longitude,
+    MinRate,
+    OverallRating,
+    PlaceFileName,
+    PlaceID,
+    PlaceName,
+    PlaceType,
+    Popularity,
+    PropertyType,
+    PropertyTypeID,
+    SelfRated,
+    StarRating,
+    StateName,
+    StatePlaceID,
+    StatePlacefilename,
+    Themes,
+    Trademarked,
+    TransliteratedHotelName,
+
+    Counter
+  };
+
+public:
+  explicit KayakHotel(std::string src);
+
+  static constexpr size_t FieldsCount() { return Fields::Counter; }
+
+  static double constexpr kInvalidRating = 0;
+  double m_overallRating = kInvalidRating;
+};
+
+using KayakDataset = SponsoredDataset<KayakHotel>;
+}  // namespace generator
diff --git a/generator/processor_booking.hpp b/generator/processor_booking.hpp
deleted file mode 100644
index bbf3ed531..000000000
--- a/generator/processor_booking.hpp
+++ /dev/null
@@ -1,46 +0,0 @@
-#pragma once
-
-#include "generator/feature_builder.hpp"
-#include "generator/feature_generator.hpp"
-#include "generator/processor_interface.hpp"
-
-#include "indexer/feature_data.hpp"
-
-#include "base/assert.hpp"
-#include "base/geo_object_id.hpp"
-
-#include <map>
-#include <memory>
-
-namespace generator
-{
-template <typename Dataset>
-class ProcessorBooking : public FeatureProcessorInterface
-{
-public:
-  ProcessorBooking(Dataset const & dataset,
-                   std::map<base::GeoObjectId, feature::FeatureBuilder> & features)
-    : m_dataset(dataset), m_features(features)
-  {
-  }
-
-  // FeatureProcessorInterface overrides:
-  std::shared_ptr<FeatureProcessorInterface> Clone() const override
-  {
-    CHECK(false, ());
-    return {};
-  }
-
-  void Process(feature::FeatureBuilder & fb) override
-  {
-    if (m_dataset.NecessaryMatchingConditionHolds(fb))
-      m_features.emplace(fb.GetMostGenericOsmId(), fb);
-  }
-
-  void Finish() override {}
-
-private:
-  Dataset const & m_dataset;
-  std::map<base::GeoObjectId, feature::FeatureBuilder> & m_features;
-};
-}  // namespace generator
diff --git a/generator/processor_factory.hpp b/generator/processor_factory.hpp
index c12e7aef7..3cef118a0 100644
--- a/generator/processor_factory.hpp
+++ b/generator/processor_factory.hpp
@@ -1,7 +1,6 @@
 #pragma once
 
 #include "generator/factory_utils.hpp"
-#include "generator/processor_booking.hpp"
 #include "generator/processor_coastline.hpp"
 //#include "generator/processor_complex.hpp"
 #include "generator/processor_country.hpp"
diff --git a/generator/raw_generator.cpp b/generator/raw_generator.cpp
index f8d91d9b8..695310ac1 100644
--- a/generator/raw_generator.cpp
+++ b/generator/raw_generator.cpp
@@ -141,6 +141,7 @@ void RawGenerator::GenerateCoasts()
 
 void RawGenerator::GenerateCustom(std::shared_ptr<TranslatorInterface> const & translator)
 {
+  CHECK(translator, ());
   m_translators->Append(translator);
 }
 
@@ -148,6 +149,7 @@ void RawGenerator::GenerateCustom(
     std::shared_ptr<TranslatorInterface> const & translator,
     std::shared_ptr<FinalProcessorIntermediateMwmInterface> const & finalProcessor)
 {
+  CHECK(translator && finalProcessor, ());
   m_translators->Append(translator);
   m_finalProcessors.emplace(finalProcessor);
 }
diff --git a/generator/sponsored_dataset.hpp b/generator/sponsored_dataset.hpp
index bdeca2fcd..3ca2f9d95 100644
--- a/generator/sponsored_dataset.hpp
+++ b/generator/sponsored_dataset.hpp
@@ -1,17 +1,16 @@
 #pragma once
 
 #include "generator/sponsored_object_storage.hpp"
+#include "generator/sponsored_scoring.hpp"
 
 #include <functional>
 #include <string>
 
-namespace feature
-{
-class FeatureBuilder;
-}  // namespace feature
+namespace feature { class FeatureBuilder; }
 
 namespace generator
 {
+
 template<typename SponsoredObject>
 class SponsoredDataset
 {
@@ -19,32 +18,34 @@ public:
   using Object = SponsoredObject;
   using ObjectId = typename Object::ObjectId;
 
-  static double constexpr kDistanceLimitInMeters = 150;
+  static double constexpr kDistanceLimitMeters = 150;
   static size_t constexpr kMaxSelectedElements = 3;
 
   explicit SponsoredDataset(std::string const & dataPath);
 
-  /// @return true if |fb| satisfies some necessary conditions to match one or serveral
-  /// objects from dataset.
-  bool NecessaryMatchingConditionHolds(feature::FeatureBuilder const & fb) const;
-  ObjectId FindMatchingObjectId(feature::FeatureBuilder const & e) const;
+  /// @return true if |fb| satisfies some necessary conditions to match one or serveral objects from dataset.
+  bool IsSponsoredCandidate(feature::FeatureBuilder const & fb) const;
+  ObjectId FindMatchingObjectId(feature::FeatureBuilder const & fb) const;
 
   using FBuilderFnT = std::function<void(feature::FeatureBuilder &)>;
   // Applies changes to a given osm object (for example, remove hotel type)
   // and passes the result to |fn|.
-  void PreprocessMatchedOsmObject(ObjectId matchedObjId, feature::FeatureBuilder & fb,
-                                  FBuilderFnT const fn) const;
+  void PreprocessMatchedOsmObject(ObjectId matchedObjId, feature::FeatureBuilder & fb, FBuilderFnT const fn) const;
   // Creates objects and adds them to the map (MWM) via |fn|.
   void BuildOsmObjects(FBuilderFnT const & fn) const;
 
+  static sponsored::MatchStats CalcScore(Object const & obj, feature::FeatureBuilder const & fb);
+  sponsored::MatchStats CalcScore(ObjectId objId, feature::FeatureBuilder const & fb) const
+  {
+    return CalcScore(m_storage.GetObjectById(objId), fb);
+  }
+
   SponsoredObjectStorage<Object> const & GetStorage() const { return m_storage; }
 
 private:
   void BuildObject(Object const & object, FBuilderFnT const & fn) const;
 
-  /// @return an id of a matched object or kInvalidObjectId on failure.
-  ObjectId FindMatchingObjectIdImpl(feature::FeatureBuilder const & fb) const;
-
   SponsoredObjectStorage<Object> m_storage;
 };
+
 }  // namespace generator
diff --git a/generator/sponsored_dataset_inl.hpp b/generator/sponsored_dataset_inl.hpp
index 5cf52c637..fd3c5a703 100644
--- a/generator/sponsored_dataset_inl.hpp
+++ b/generator/sponsored_dataset_inl.hpp
@@ -1,17 +1,21 @@
 #pragma once
 
+#include "generator/feature_builder.hpp"
 #include "generator/sponsored_dataset.hpp"
 
+#include "geometry/mercator.hpp"
+
 #include <memory>
 #include <string>
 
+
 namespace generator
 {
 
 // SponsoredDataset --------------------------------------------------------------------------------
 template <typename SponsoredObject>
 SponsoredDataset<SponsoredObject>::SponsoredDataset(std::string const & dataPath)
-  : m_storage(kDistanceLimitInMeters, kMaxSelectedElements)
+  : m_storage(kDistanceLimitMeters, kMaxSelectedElements)
 {
   m_storage.LoadData(dataPath);
 }
@@ -23,12 +27,46 @@ void SponsoredDataset<SponsoredObject>::BuildOsmObjects(FBuilderFnT const & fn)
     BuildObject(item.second, fn);
 }
 
+template <typename SponsoredObject>
+sponsored::MatchStats SponsoredDataset<SponsoredObject>::CalcScore(
+    Object const & obj, feature::FeatureBuilder const & fb)
+{
+  auto const fbCenter = mercator::ToLatLon(fb.GetKeyPoint());
+  auto const distance = ms::DistanceOnEarth(fbCenter, obj.m_latLon);
+
+  /// @todo Input dataset is in English language.
+  auto name = fb.GetName(StringUtf8Multilang::kEnglishCode);
+  if (name.empty())
+    name = fb.GetName(StringUtf8Multilang::kDefaultCode);
+
+  return { distance, kDistanceLimitMeters, obj.m_name, std::string(name) };
+}
+
 template <typename SponsoredObject>
 typename SponsoredDataset<SponsoredObject>::ObjectId
 SponsoredDataset<SponsoredObject>::FindMatchingObjectId(feature::FeatureBuilder const & fb) const
 {
-  if (NecessaryMatchingConditionHolds(fb))
-    return FindMatchingObjectIdImpl(fb);
-  return Object::InvalidObjectId();
+  // Find |kMaxSelectedElements| nearest values to a point, sorted by distance?
+  auto const indices = m_storage.GetNearestObjects(mercator::ToLatLon(fb.GetKeyPoint()));
+
+  // Select best candidate by score.
+  double bestScore = -1;
+  auto res = Object::InvalidObjectId();
+  for (auto const i : indices)
+  {
+    auto const r = CalcScore(i, fb);
+    if (r.IsMatched())
+    {
+      double const score = r.GetMatchingScore();
+      if (score > bestScore)
+      {
+        bestScore = score;
+        res = i;
+      }
+    }
+  }
+
+  return res;
 }
+
 }  // namespace generator
diff --git a/generator/sponsored_object_base.hpp b/generator/sponsored_object_base.hpp
index bc3f68fa9..1b47d95a3 100644
--- a/generator/sponsored_object_base.hpp
+++ b/generator/sponsored_object_base.hpp
@@ -22,22 +22,15 @@ struct SponsoredObjectBase
 
   virtual ~SponsoredObjectBase() = default;
 
-  template<typename Fields>
-  static constexpr size_t FieldIndex(Fields field) { return static_cast<size_t>(field); }
-
-  template<typename Fields>
-  static constexpr size_t FieldsCount() { return static_cast<size_t>(Fields::Counter); }
-
   bool HasAddresParts() const { return !m_street.empty() || !m_houseNumber.empty(); }
 
   ObjectId m_id{InvalidObjectId()};
   ms::LatLon m_latLon = ms::LatLon::Zero();
   std::string m_name;
+
   std::string m_street;
   std::string m_houseNumber;
-
   std::string m_address;
-  std::string m_descUrl;
 };
 
 NEWTYPE_SIMPLE_OUTPUT(SponsoredObjectBase::ObjectId);
diff --git a/generator/sponsored_object_storage.hpp b/generator/sponsored_object_storage.hpp
index c6bcf079a..292ce06ef 100644
--- a/generator/sponsored_object_storage.hpp
+++ b/generator/sponsored_object_storage.hpp
@@ -107,7 +107,9 @@ public:
 
     for (std::string line; std::getline(src, line);)
     {
-      Object object(line);
+      Object object(std::move(line));
+      line.clear();
+
       if (object.m_id != Object::InvalidObjectId() &&
           excludedIds.find(object.m_id) == excludedIds.cend())
       {
diff --git a/generator/sponsored_scoring.cpp b/generator/sponsored_scoring.cpp
index 41a3c8f2f..d8412418c 100644
--- a/generator/sponsored_scoring.cpp
+++ b/generator/sponsored_scoring.cpp
@@ -1,5 +1,7 @@
 #include "generator/sponsored_scoring.hpp"
 
+#include "search/ranking_utils.hpp"
+
 #include "indexer/search_string_utils.hpp"
 
 #include "base/math.hpp"
@@ -7,18 +9,50 @@
 #include <algorithm>
 #include <vector>
 
+
+namespace generator
+{
+namespace sponsored
+{
 namespace
 {
-using WeightedBagOfWords = std::vector<std::pair<strings::UniString, double>>;
+using StringT = strings::UniString;
+class SkipTokens
+{
+  std::set<StringT> m_skip;
+public:
+  SkipTokens()
+  {
+    /// @todo Add other common terms?
+    m_skip.insert(strings::MakeUniString("hotel"));
+  }
+  bool Has(StringT const & s) const
+  {
+    return m_skip.count(s) > 0;
+  }
+};
 
-std::vector<strings::UniString> StringToWords(std::string const & str)
+using WeightedBagOfWords = std::vector<std::pair<StringT, double>>;
+
+std::vector<StringT> StringToWords(std::string const & str)
 {
   auto result = search::NormalizeAndTokenizeString(str);
-  std::sort(std::begin(result), std::end(result));
+
+  static SkipTokens toSkip;
+  auto it = std::remove_if(result.begin(), result.end(), [](StringT const & s)
+  {
+    return toSkip.Has(s) || search::IsStopWord(s);
+  });
+
+  // In case if name is like "The Hotel".
+  if (std::distance(result.begin(), it) > 0)
+    result.erase(it, result.end());
+
+  std::sort(result.begin(), result.end());
   return result;
 }
 
-WeightedBagOfWords MakeWeightedBagOfWords(std::vector<strings::UniString> const & words)
+WeightedBagOfWords MakeWeightedBagOfWords(std::vector<StringT> const & words)
 {
   // TODO(mgsergio): Calculate tf-idsf score for every word.
   auto constexpr kTfIdfScorePlaceholder = 1;
@@ -38,7 +72,7 @@ WeightedBagOfWords MakeWeightedBagOfWords(std::vector<strings::UniString> const
 
 double WeightedBagsDotProduct(WeightedBagOfWords const & lhs, WeightedBagOfWords const & rhs)
 {
-  double result{};
+  double result = 0;
 
   auto lhsIt = begin(lhs);
   auto rhsIt = begin(rhs);
@@ -77,12 +111,7 @@ double WeightedBagOfWordsCos(WeightedBagOfWords const & lhs, WeightedBagOfWords
 
   return product / (lhsLength * rhsLength);
 }
-}  // namespace
 
-namespace generator
-{
-namespace impl
-{
 double GetLinearNormDistanceScore(double distance, double const maxDistance)
 {
   CHECK_NOT_EQUAL(maxDistance, 0.0, ("maxDistance cannot be 0."));
@@ -102,5 +131,16 @@ double GetNameSimilarityScore(std::string const & booking_name, std::string cons
 
   return WeightedBagOfWordsCos(aws, bws);
 }
-}  // namespace impl
-}  // namespace generator
+}  // namespace
+
+MatchStats::MatchStats(double distM, double distLimitM, std::string const & name, std::string const & fbName)
+  : m_distance(distM)
+{
+  m_linearNormDistanceScore = GetLinearNormDistanceScore(distM, distLimitM);
+
+  // TODO(mgsergio): Check all translations and use the best one.
+  m_nameSimilarityScore = GetNameSimilarityScore(name, fbName);
+}
+
+} // namespace sponsored
+} // namespace generator
diff --git a/generator/sponsored_scoring.hpp b/generator/sponsored_scoring.hpp
index 74f99185e..beb0e240c 100644
--- a/generator/sponsored_scoring.hpp
+++ b/generator/sponsored_scoring.hpp
@@ -2,36 +2,40 @@
 
 #include <string>
 
-namespace feature
-{
-class FeatureBuilder;
-}  // namespace feature
-
 namespace generator
 {
-namespace impl
-{
-double GetLinearNormDistanceScore(double distance, double maxDistance);
-double GetNameSimilarityScore(std::string const & booking_name, std::string const & osm_name);
-}  // namespace impl
+struct SponsoredObjectBase;
 
-namespace sponsored_scoring
+namespace sponsored
 {
-/// Represents a match scoring statystics of a sponsored object agains osm object.
-template <typename SponsoredObject>
-struct MatchStats
-{
-  /// Returns some score based on geven fields and classificator tuning.
-  double GetMatchingScore() const;
-  /// Returns true if GetMatchingScore is greater then some theshold.
-  bool IsMatched() const;
 
-  double m_linearNormDistanceScore{};
-  double m_nameSimilarityScore{};
+/// Represents a match scoring statistics of a sponsored object against OSM object.
+class MatchStats
+{
+  // Calculated with tools/python/booking_hotels_quality.py.
+  static double constexpr kOptimalThreshold = 0.304875;
+
+public:
+  MatchStats(double distM, double distLimitM, std::string const & name, std::string const & fbName);
+
+  /// @return some score based on geven fields and classificator tuning.
+  double GetMatchingScore() const
+  {
+    // TODO(mgsergio): Use tuner to get optimal function.
+    return m_linearNormDistanceScore * m_nameSimilarityScore;
+  }
+
+  /// @return true if GetMatchingScore is greater then some theshold.
+  bool IsMatched() const
+  {
+    return GetMatchingScore() > kOptimalThreshold;
+  }
+
+public:
+  double m_distance;
+  double m_linearNormDistanceScore;
+  double m_nameSimilarityScore;
 };
 
-/// Matches a given sponsored object against a given OSM object.
-template <typename SponsoredObject>
-MatchStats<SponsoredObject> Match(SponsoredObject const & o, feature::FeatureBuilder const & fb);
-}  // namespace booking_scoring
-}  // namespace generator
+} // namespace sponsored
+} // namespace generator