diff --git a/generator/CMakeLists.txt b/generator/CMakeLists.txt
index 9da16f131..18419b18f 100644
--- a/generator/CMakeLists.txt
+++ b/generator/CMakeLists.txt
@@ -9,6 +9,10 @@ set(SRC
   affiliation.hpp
   altitude_generator.cpp
   altitude_generator.hpp
+  # Should precede booking_dataset.cpp because of Unity build + template instantiation order.
+  booking_scoring.cpp
+  booking_dataset.cpp
+  booking_dataset.hpp
   borders.cpp
   borders.hpp
   boundary_postcodes_enricher.cpp
@@ -196,6 +200,12 @@ set(SRC
   routing_world_roads_generator.hpp
   search_index_builder.cpp
   search_index_builder.hpp
+  sponsored_dataset.hpp
+  sponsored_dataset_inl.hpp
+  sponsored_object_base.hpp
+  sponsored_object_storage.hpp
+  sponsored_scoring.cpp
+  sponsored_scoring.hpp
   srtm_parser.cpp
   srtm_parser.hpp
   statistics.cpp
@@ -274,5 +284,6 @@ omim_add_tool_subdirectory(generator_tool)
 #omim_add_tool_subdirectory(complex_generator)
 omim_add_tool_subdirectory(feature_segments_checker)
 omim_add_tool_subdirectory(srtm_coverage_checker)
+omim_add_tool_subdirectory(booking_quality_check)
 add_subdirectory(world_roads_builder)
 add_subdirectory(address_parser)
diff --git a/generator/booking_dataset.cpp b/generator/booking_dataset.cpp
new file mode 100644
index 000000000..847f947aa
--- /dev/null
+++ b/generator/booking_dataset.cpp
@@ -0,0 +1,200 @@
+#include "generator/booking_dataset.hpp"
+#include "generator/feature_builder.hpp"
+#include "generator/sponsored_scoring.hpp"
+
+#include "indexer/classificator.hpp"
+#include "indexer/ftypes_matcher.hpp"
+
+#include "geometry/mercator.hpp"
+
+#include "base/logging.hpp"
+#include "base/string_utils.hpp"
+
+#include "boost/algorithm/string/replace.hpp"
+
+
+namespace generator
+{
+using namespace feature;
+
+// BookingHotel ------------------------------------------------------------------------------------
+BookingHotel::BookingHotel(std::string const & src)
+{
+  std::vector<std::string> rec;
+  strings::ParseCSVRow(src, '\t', rec);
+  CHECK_EQUAL(rec.size(), FieldsCount(), ("Error parsing hotels.tsv line:",
+                                          boost::replace_all_copy(src, "\t", "\\t")));
+
+  CLOG(LDEBUG, strings::to_uint(rec[FieldIndex(Fields::Id)], m_id.Get()), ());
+  // TODO(mgsergio): Use ms::LatLon.
+  CLOG(LDEBUG, strings::to_double(rec[FieldIndex(Fields::Latitude)], m_latLon.m_lat), ());
+  CLOG(LDEBUG, strings::to_double(rec[FieldIndex(Fields::Longtitude)], m_latLon.m_lon), ());
+
+  m_name = rec[FieldIndex(Fields::Name)];
+  m_address = rec[FieldIndex(Fields::Address)];
+
+  CLOG(LDEBUG, strings::to_uint(rec[FieldIndex(Fields::Stars)], m_stars), ());
+  CLOG(LDEBUG, strings::to_uint(rec[FieldIndex(Fields::PriceCategory)], m_priceCategory), ());
+  CLOG(LDEBUG, strings::to_double(rec[FieldIndex(Fields::RatingBooking)], m_ratingBooking), ());
+  CLOG(LDEBUG, strings::to_double(rec[FieldIndex(Fields::RatingUsers)], m_ratingUser), ());
+
+  m_descUrl = rec[FieldIndex(Fields::DescUrl)];
+
+  CLOG(LDEBUG, strings::to_uint(rec[FieldIndex(Fields::Type)], m_type), ());
+
+  m_translations = rec[FieldIndex(Fields::Translations)];
+}
+
+
+// BookingDataset ----------------------------------------------------------------------------------
+template <>
+bool BookingDataset::NecessaryMatchingConditionHolds(FeatureBuilder const & fb) const
+{
+  if (fb.GetName(StringUtf8Multilang::kDefaultCode).empty())
+    return false;
+
+  return ftypes::IsHotelChecker::Instance()(fb.GetTypes());
+}
+
+template <>
+void BookingDataset::PreprocessMatchedOsmObject(ObjectId, FeatureBuilder & fb, FBuilderFnT const fn) const
+{
+  // Turn a hotel into a simple building.
+  if (fb.GetGeomType() == GeomType::Area)
+  {
+    // Remove all information about the hotel.
+    auto & meta = fb.GetMetadata();
+    meta.Drop(Metadata::EType::FMD_STARS);
+    meta.Drop(Metadata::EType::FMD_WEBSITE);
+    meta.Drop(Metadata::EType::FMD_PHONE_NUMBER);
+
+    auto & params = fb.GetParams();
+    params.ClearName();
+
+    auto const tourism = classif().GetTypeByPath({"tourism"});
+    base::EraseIf(params.m_types, [tourism](uint32_t type)
+    {
+      ftype::TruncValue(type, 1);
+      return type == tourism;
+    });
+  }
+
+  fn(fb);
+}
+
+template <>
+void BookingDataset::BuildObject(Object const & hotel, FBuilderFnT const & fn) const
+{
+  FeatureBuilder fb;
+
+  fb.SetCenter(mercator::FromLatLon(hotel.m_latLon.m_lat, hotel.m_latLon.m_lon));
+
+  /// @todo SRC_BOOKING
+  fb.SetHotelInfo(Metadata::SRC_KAYAK, hotel.m_id.Get(), hotel.m_ratingUser, hotel.m_priceCategory);
+  auto & metadata = fb.GetMetadata();
+  metadata.Set(Metadata::FMD_WEBSITE, hotel.m_descUrl);
+  metadata.Set(Metadata::FMD_STARS, strings::to_string(hotel.m_stars));
+
+  auto & params = fb.GetParams();
+  if (!hotel.m_street.empty())
+    params.SetStreet(hotel.m_street);
+
+  if (!hotel.m_houseNumber.empty())
+    params.AddHouseNumber(hotel.m_houseNumber);
+
+  if (!hotel.m_translations.empty())
+  {
+    // TODO(mgsergio): Move parsing to the hotel costruction stage.
+    std::vector<std::string> parts;
+    strings::ParseCSVRow(hotel.m_translations, '|', parts);
+    CHECK_EQUAL(parts.size() % 3, 0, ("Invalid translation string:", hotel.m_translations));
+    for (size_t i = 0; i < parts.size(); i += 3)
+    {
+      auto const langCode = StringUtf8Multilang::GetLangIndex(parts[i]);
+      params.AddName(StringUtf8Multilang::GetLangByCode(langCode), parts[i + 1]);
+      // TODO(mgsergio): e.AddTag("addr:full:" + parts[i], parts[i + 2]);
+    }
+  }
+  params.AddName(StringUtf8Multilang::GetLangByCode(StringUtf8Multilang::kEnglishCode), hotel.m_name);
+
+  auto const & clf = classif();
+  params.AddType(clf.GetTypeByPath({"sponsored", "booking"}));
+  // Matching booking.com hotel types to OpenStreetMap values.
+  // Booking types are listed in the closed API docs.
+  switch (hotel.m_type)
+  {
+    case 19:
+    case 205: params.AddType(clf.GetTypeByPath({"tourism", "motel"})); break;
+
+    case 21:
+    case 206:
+    case 212: params.AddType(clf.GetTypeByPath({"tourism", "resort"})); break;
+
+    case 3:
+    case 23:
+    case 24:
+    case 25:
+    case 202:
+    case 207:
+    case 208:
+    case 209:
+    case 210:
+    case 216:
+    case 220:
+    case 223: params.AddType(clf.GetTypeByPath({"tourism", "guest_house"})); break;
+
+    case 14:
+    case 204:
+    case 213:
+    case 218:
+    case 219:
+    case 226:
+    case 222: params.AddType(clf.GetTypeByPath({"tourism", "hotel"})); break;
+
+    case 211:
+    case 224:
+    case 228: params.AddType(clf.GetTypeByPath({"tourism", "chalet"})); break;
+
+    case 13:
+    case 225:
+    case 203: params.AddType(clf.GetTypeByPath({"tourism", "hostel"})); break;
+
+    case 215:
+    case 221:
+    case 227:
+    case 2:
+    case 201: params.AddType(clf.GetTypeByPath({"tourism", "apartment"})); break;
+
+    case 214: params.AddType(clf.GetTypeByPath({"tourism", "camp_site"})); break;
+
+    default: params.AddType(clf.GetTypeByPath({"tourism", "hotel"})); break;
+  }
+
+  fn(fb);
+}
+
+/// @todo It looks like quite common FindMatchingObjectId function implementation.
+template <>
+BookingDataset::ObjectId BookingDataset::FindMatchingObjectIdImpl(FeatureBuilder const & fb) const
+{
+  auto const name = fb.GetName(StringUtf8Multilang::kDefaultCode);
+
+  if (name.empty())
+    return Object::InvalidObjectId();
+
+  // Find |kMaxSelectedElements| nearest values to a point, sorted by distance?
+  auto const bookingIndexes = m_storage.GetNearestObjects(mercator::ToLatLon(fb.GetKeyPoint()));
+
+  /// @todo Select best candidate? Assume we match "Foo Resort SPA hotel" feature. Have candidates:
+  /// - "Bar SPA hotel" in 10 meters (first);
+  /// - "Foo SPA hotel" in 100 meters (second, but best);
+  /// I suspect that first "Bar hotel" will be selected (wrong).
+  for (auto const j : bookingIndexes)
+  {
+    if (sponsored_scoring::Match(m_storage.GetObjectById(j), fb).IsMatched())
+      return j;
+  }
+
+  return Object::InvalidObjectId();
+}
+}  // namespace generator
diff --git a/generator/booking_dataset.hpp b/generator/booking_dataset.hpp
new file mode 100644
index 000000000..0d412207b
--- /dev/null
+++ b/generator/booking_dataset.hpp
@@ -0,0 +1,43 @@
+#pragma once
+
+#include "generator/sponsored_dataset.hpp"
+#include "generator/sponsored_object_base.hpp"
+
+#include <string>
+
+namespace generator
+{
+struct BookingHotel : SponsoredObjectBase
+{
+  enum class Fields
+  {
+    Id = 0,
+    Latitude = 1,
+    Longtitude = 2,
+    Name = 3,
+    Address = 4,
+    Stars = 5,
+    PriceCategory = 6,
+    RatingBooking = 7,
+    RatingUsers = 8,
+    DescUrl = 9,
+    Type = 10,
+    Translations = 11,
+    Counter
+  };
+
+  explicit BookingHotel(std::string const & src);
+
+  static constexpr size_t FieldIndex(Fields field) { return SponsoredObjectBase::FieldIndex(field); }
+  static constexpr size_t FieldsCount() { return SponsoredObjectBase::FieldsCount<Fields>(); }
+
+  uint32_t m_stars = 0;
+  uint32_t m_priceCategory = 0;
+  double m_ratingBooking = 0.0;
+  double m_ratingUser = 0.0;
+  uint32_t m_type = 0;
+  std::string m_translations;
+};
+
+using BookingDataset = SponsoredDataset<BookingHotel>;
+}  // namespace generator
diff --git a/generator/booking_quality_check/CMakeLists.txt b/generator/booking_quality_check/CMakeLists.txt
new file mode 100644
index 000000000..8bfa5f020
--- /dev/null
+++ b/generator/booking_quality_check/CMakeLists.txt
@@ -0,0 +1,11 @@
+project(booking_quality_check)
+
+set(SRC booking_quality_check.cpp)
+#set(SRC booking_addr_match.cpp)
+
+omim_add_executable(${PROJECT_NAME} ${SRC})
+
+target_link_libraries(${PROJECT_NAME}
+  generator
+  gflags::gflags
+)
diff --git a/generator/booking_quality_check/booking_addr_match.cpp b/generator/booking_quality_check/booking_addr_match.cpp
new file mode 100644
index 000000000..228054fc7
--- /dev/null
+++ b/generator/booking_quality_check/booking_addr_match.cpp
@@ -0,0 +1,96 @@
+#include "generator/booking_dataset.hpp"
+#include "generator/utils.hpp"
+
+#include "search/reverse_geocoder.hpp"
+
+#include "indexer/data_source.hpp"
+
+#include "geometry/mercator.hpp"
+
+#include "platform/platform.hpp"
+
+#include <iostream>
+
+#include <gflags/gflags.h>
+
+
+DEFINE_string(booking_data, "", "Path to booking data in .tsv format");
+DEFINE_string(user_resource_path, "", "Path to data directory (resources dir)");
+DEFINE_string(data_path, "", "Path to mwm files (writable dir)");
+DEFINE_string(locale, "en", "Locale of all the search queries");
+DEFINE_int32(num_threads, 1, "Number of search engine threads");
+
+namespace
+{
+
+class AddressMatcher
+{
+public:
+  AddressMatcher()
+  {
+    LoadDataSource(m_dataSource);
+    m_coder = std::make_unique<search::ReverseGeocoder>(m_dataSource);
+  }
+
+  template <typename SponsoredObject>
+  void operator()(SponsoredObject & object)
+  {
+    search::ReverseGeocoder::Address addr;
+    m_coder->GetNearbyAddress(mercator::FromLatLon(object.m_latLon), addr);
+    object.m_street = addr.GetStreetName();
+    object.m_houseNumber = addr.GetHouseNumber();
+  }
+
+private:
+  FrozenDataSource m_dataSource;
+  std::unique_ptr<search::ReverseGeocoder> m_coder;
+};
+
+} // namespace
+
+int main(int argc, char * argv[])
+{
+  gflags::SetUsageMessage(
+      "Takes OSM XML data from stdin and creates"
+      " data and index files in several passes.");
+  gflags::ParseCommandLineFlags(&argc, &argv, true);
+
+  Platform & platform = GetPlatform();
+
+  if (!FLAGS_user_resource_path.empty())
+    platform.SetResourceDir(FLAGS_user_resource_path);
+
+  if (!FLAGS_data_path.empty())
+    platform.SetWritableDirForTests(FLAGS_data_path);
+
+  LOG(LINFO, ("writable dir =", platform.WritableDir()));
+  LOG(LINFO, ("resources dir =", platform.ResourcesDir()));
+
+  LOG_SHORT(LINFO, ("Booking data:", FLAGS_booking_data));
+
+  generator::BookingDataset bookingDataset(FLAGS_booking_data);
+  AddressMatcher addressMatcher;
+
+  size_t matchedNum = 0;
+  size_t emptyAddr = 0;
+  auto const & storage = bookingDataset.GetStorage();
+  for (auto [_, hotel] : storage.GetObjects())
+  {
+    addressMatcher(hotel);
+
+    if (hotel.m_address.empty())
+      ++emptyAddr;
+
+    if (hotel.HasAddresParts())
+    {
+      ++matchedNum;
+      std::cout << "Hotel: " << hotel.m_address << " AddLoc: " << hotel.m_translations << " --> "
+                << hotel.m_street << " " << hotel.m_houseNumber << std::endl;
+    }
+  }
+
+  std::cout << "Num of hotels: " << storage.Size() << " matched: " << matchedNum
+            << " Empty addresses: " << emptyAddr << std::endl;
+
+  return 0;
+}
diff --git a/generator/booking_quality_check/booking_quality_check.cpp b/generator/booking_quality_check/booking_quality_check.cpp
new file mode 100644
index 000000000..30878ba02
--- /dev/null
+++ b/generator/booking_quality_check/booking_quality_check.cpp
@@ -0,0 +1,373 @@
+#include "generator/booking_dataset.hpp"
+
+#include "generator/feature_builder.hpp"
+//#include "generator/opentable_dataset.hpp"
+#include "generator/osm_source.hpp"
+#include "generator/processor_booking.hpp"
+#include "generator/raw_generator.hpp"
+#include "generator/sponsored_scoring.hpp"
+#include "generator/translator_collection.hpp"
+#include "generator/translator_factory.hpp"
+
+#include "indexer/classificator_loader.hpp"
+
+#include "geometry/distance_on_sphere.hpp"
+
+#include "base/file_name_utils.hpp"
+#include "base/exception.hpp"
+#include "base/geo_object_id.hpp"
+#include "base/stl_helpers.hpp"
+#include "base/string_utils.hpp"
+
+#include <fstream>
+#include <memory>
+#include <numeric>
+#include <random>
+#include <sstream>
+
+#include <gflags/gflags.h>
+
+#include "boost/range/adaptor/map.hpp"
+#include "boost/range/algorithm/copy.hpp"
+
+using namespace std;
+
+DEFINE_string(osm, "", "Input .o5m file");
+DEFINE_string(booking, "", "Path to booking data in .tsv format");
+DEFINE_string(opentable, "", "Path to opentable data in .tsv format");
+DEFINE_string(factors, "", "Factors output path");
+DEFINE_string(sample, "", "Path so sample file");
+
+DEFINE_uint64(seed, minstd_rand::default_seed, "Seed for random shuffle");
+DEFINE_uint64(selection_size, 1000, "Selection size");
+DEFINE_bool(generate, false, "Generate unmarked sample");
+
+using namespace generator;
+using namespace feature;
+
+namespace
+{
+string PrintBuilder(FeatureBuilder const & fb)
+{
+  ostringstream s;
+
+  s << "Id: " << DebugPrint(fb.GetMostGenericOsmId()) << '\t'
+    << "Name: " << fb.GetName(StringUtf8Multilang::kDefaultCode) << '\t';
+
+  s << "Params: " << DebugPrint(fb.GetParams()) << '\t';
+
+  auto const center = mercator::ToLatLon(fb.GetKeyPoint());
+  s << "lat: " << center.m_lat << " lon: " << center.m_lon << '\t';
+
+  if (fb.GetGeomType() == GeomType::Point)
+    s << "GeomType: Point";
+  else if (fb.GetGeomType() == GeomType::Area)
+    s << "GeomType: Area";
+  else
+    CHECK(false, ());
+
+  return s.str();
+}
+
+DECLARE_EXCEPTION(ParseError, RootException);
+
+base::GeoObjectId ReadDebuggedPrintedOsmId(string const & str)
+{
+  istringstream sstr(str);
+  string type;
+  uint64_t id;
+  sstr >> type >> id;
+
+  if (sstr.fail())
+    MYTHROW(ParseError, ("Can't make osmId from string", str));
+
+  if (type == "node")
+    return base::MakeOsmNode(id);
+  if (type == "way")
+    return base::MakeOsmWay(id);
+  if (type == "relation")
+    return base::MakeOsmRelation(id);
+
+  MYTHROW(ParseError, ("Can't make osmId from string", str));
+}
+
+GenerateInfo GetGenerateInfo()
+{
+  GenerateInfo info;
+  info.m_bookingDataFilename = FLAGS_booking;
+  //info.m_opentableDataFilename = FLAGS_opentable;
+  info.m_osmFileName = FLAGS_osm;
+  info.SetNodeStorageType("map");
+  info.SetOsmFileType("o5m");
+
+  info.m_intermediateDir = base::GetDirectory(FLAGS_factors);
+
+  // Set other info params here.
+
+  return info;
+}
+
+template <typename Object>
+struct SampleItem
+{
+  enum MatchStatus {Uninitialized, Yes, No};
+  using ObjectId = typename Object::ObjectId;
+
+  SampleItem() = default;
+
+  SampleItem(base::GeoObjectId const & osmId, ObjectId const sponsoredId,
+             MatchStatus match = Uninitialized)
+    : m_osmId(osmId), m_sponsoredId(sponsoredId), m_match(match)
+  {
+  }
+
+  base::GeoObjectId m_osmId;
+  ObjectId m_sponsoredId = Object::InvalidObjectId();
+
+  MatchStatus m_match = Uninitialized;
+};
+
+template <typename Object>
+typename SampleItem<Object>::MatchStatus ReadMatchStatus(string_view str)
+{
+  if (str == "Yes")
+    return SampleItem<Object>::Yes;
+
+  if (str == "No")
+    return SampleItem<Object>::No;
+
+  if (str == "Uninitialized")
+    return SampleItem<Object>::Uninitialized;
+
+  MYTHROW(ParseError, ("Can't make SampleItem::MatchStatus from string:", str));
+}
+
+template <typename Object>
+SampleItem<Object> ReadSampleItem(string const & str)
+{
+  SampleItem<Object> item;
+
+  auto const parts = strings::Tokenize(str, "\t");
+  CHECK_EQUAL(parts.size(), 3, ("Cant't make SampleItem from string:", str,
+                                "due to wrong number of fields."));
+
+  item.m_osmId = ReadDebuggedPrintedOsmId(string(parts[0]));
+  if (!strings::to_uint(parts[1], item.m_sponsoredId.Get()))
+    MYTHROW(ParseError, ("Can't make uint32 from string:", parts[1]));
+  item.m_match = ReadMatchStatus<Object>(parts[2]);
+
+  return item;
+}
+
+template <typename Object>
+vector<SampleItem<Object>> ReadSample(istream & ist)
+{
+  vector<SampleItem<Object>> result;
+
+  size_t lineNumber = 1;
+  try
+  {
+    for (string line; getline(ist, line); ++lineNumber)
+    {
+      result.emplace_back(ReadSampleItem<Object>(line));
+    }
+  }
+  catch (ParseError const & e)
+  {
+    LOG_SHORT(LERROR, ("Wrong format: line", lineNumber, e.Msg()));
+    exit(1);
+  }
+
+  return result;
+}
+
+template <typename Object>
+vector<SampleItem<Object>> ReadSampleFromFile(string const & name)
+{
+  ifstream ist(name);
+  CHECK(ist.is_open(), ("Can't open file:", name, strerror(errno)));
+  return ReadSample<Object>(ist);
+}
+
+template <typename Dataset, typename Object = typename Dataset::Object>
+void GenerateFactors(Dataset const & dataset,
+                     map<base::GeoObjectId, FeatureBuilder> const & features,
+                     vector<SampleItem<Object>> const & sampleItems, ostream & ost)
+{
+  for (auto const & item : sampleItems)
+  {
+    auto const & object = dataset.GetStorage().GetObjectById(item.m_sponsoredId);
+    auto const & feature = features.at(item.m_osmId);
+
+    auto const score = generator::sponsored_scoring::Match(object, feature);
+
+    auto const center = mercator::ToLatLon(feature.GetKeyPoint());
+    double const distanceMeters = ms::DistanceOnEarth(center, object.m_latLon);
+    auto const matched = score.IsMatched();
+
+    ost << "# ------------------------------------------" << fixed << setprecision(6)
+        << endl;
+    ost << (matched ? 'y' : 'n') << " \t" << DebugPrint(feature.GetMostGenericOsmId())
+        << "\t " << object.m_id
+        << "\tdistance: " << distanceMeters
+        << "\tdistance score: " << score.m_linearNormDistanceScore
+        << "\tname score: " << score.m_nameSimilarityScore
+        << "\tresult score: " << score.GetMatchingScore()
+        << endl;
+    ost << "# " << PrintBuilder(feature) << endl;
+    ost << "# " << object << endl;
+    ost << "# URL: https://www.openstreetmap.org/?mlat="
+        << object.m_latLon.m_lat << "&mlon=" << object.m_latLon.m_lon << "#map=18/"
+        << object.m_latLon.m_lat << "/" << object.m_latLon.m_lon << endl;
+  }
+}
+
+enum class DatasetType
+{
+  Booking,
+  Opentable
+};
+
+template <typename Dataset, typename Object = typename Dataset::Object>
+void GenerateSample(Dataset const & dataset,
+                    map<base::GeoObjectId, FeatureBuilder> const & features, ostream & ost)
+{
+  LOG_SHORT(LINFO, ("Num of elements:", features.size()));
+  vector<base::GeoObjectId> elementIndexes(features.size());
+  boost::copy(features | boost::adaptors::map_keys, begin(elementIndexes));
+
+  // TODO(mgsergio): Try RandomSample (from search:: at the moment of writing).
+  shuffle(elementIndexes.begin(), elementIndexes.end(), minstd_rand(static_cast<uint32_t>(FLAGS_seed)));
+  if (FLAGS_selection_size < elementIndexes.size())
+    elementIndexes.resize(FLAGS_selection_size);
+
+  stringstream outStream;
+
+  for (auto osmId : elementIndexes)
+  {
+    auto const & fb = features.at(osmId);
+    auto const sponsoredIndexes = dataset.GetStorage().GetNearestObjects(mercator::ToLatLon(fb.GetKeyPoint()));
+
+    for (auto const sponsoredId : sponsoredIndexes)
+    {
+      auto const & object = dataset.GetStorage().GetObjectById(sponsoredId);
+      auto const score = sponsored_scoring::Match(object, fb);
+
+      auto const center = mercator::ToLatLon(fb.GetKeyPoint());
+      double const distanceMeters = ms::DistanceOnEarth(center, object.m_latLon);
+      auto const matched = score.IsMatched();
+
+      ost << "# ------------------------------------------" << fixed << setprecision(6)
+          << endl;
+      ost << (matched ? 'y' : 'n') << " \t" << DebugPrint(osmId) << "\t " << sponsoredId
+          << "\tdistance: " << distanceMeters
+          << "\tdistance score: " << score.m_linearNormDistanceScore
+          << "\tname score: " << score.m_nameSimilarityScore
+          << "\tresult score: " << score.GetMatchingScore()
+          << endl;
+      ost << "# " << PrintBuilder(fb) << endl;
+      ost << "# " << object << endl;
+      ost << "# URL: https://www.openstreetmap.org/?mlat="
+          << object.m_latLon.m_lat << "&mlon=" << object.m_latLon.m_lon
+          << "#map=18/" << object.m_latLon.m_lat << "/" << object.m_latLon.m_lon << endl;
+    }
+    if (!sponsoredIndexes.empty())
+      ost << endl << endl;
+  }
+}
+
+template <typename Dataset>
+string GetDatasetFilePath(GenerateInfo const & info);
+
+template <>
+string GetDatasetFilePath<BookingDataset>(GenerateInfo const & info)
+{
+  return info.m_bookingDataFilename;
+}
+
+//template <>
+//string GetDatasetFilePath<OpentableDataset>(GenerateInfo const & info)
+//{
+//  return info.m_opentableDataFilename;
+//}
+
+template <typename Dataset, typename Object = typename Dataset::Object>
+void RunImpl(GenerateInfo & info)
+{
+  auto const & dataSetFilePath = GetDatasetFilePath<Dataset>(info);
+  Dataset dataset(dataSetFilePath);
+  LOG_SHORT(LINFO, (dataset.GetStorage().Size(), "objects are loaded from a file:", dataSetFilePath));
+
+  map<base::GeoObjectId, FeatureBuilder> features;
+  LOG_SHORT(LINFO, ("OSM data:", FLAGS_osm));
+
+  generator::cache::IntermediateDataObjectsCache objectsCache;
+  generator::cache::IntermediateData cacheLoader(objectsCache, info);
+  auto translators = make_shared<TranslatorCollection>();
+  auto processor = make_shared<ProcessorBooking<Dataset>>(dataset, features);
+  translators->Append(CreateTranslator(TranslatorType::Country, processor, cacheLoader.GetCache(), info));
+  RawGenerator generator(info);
+  generator.GenerateCustom(translators);
+
+  if (FLAGS_generate)
+  {
+    ostream * ost = &cout;
+    unique_ptr<ofstream> ofst;
+    if (!FLAGS_sample.empty())
+    {
+      ofst = std::make_unique<ofstream>(FLAGS_sample);
+      CHECK(ofst->is_open(), ("Can't open file", FLAGS_sample, strerror(errno)));
+      ost = ofst.get();
+    }
+    GenerateSample(dataset, features, *ost);
+  }
+  else
+  {
+    auto const sample = ReadSampleFromFile<Object>(FLAGS_sample);
+    LOG_SHORT(LINFO, ("Sample size is", sample.size()));
+    ofstream ost(FLAGS_factors);
+    CHECK(ost.is_open(), ("Can't open file", FLAGS_factors, strerror(errno)));
+    GenerateFactors<Dataset>(dataset, features, sample, ost);
+  }
+}
+
+void Run(DatasetType const datasetType, GenerateInfo & info)
+{
+  switch (datasetType)
+  {
+  case DatasetType::Booking: RunImpl<BookingDataset>(info); break;
+  //case DatasetType::Opentable: RunImpl<OpentableDataset>(info); break;
+  }
+}
+}  // namespace
+
+int main(int argc, char * argv[])
+{
+  gflags::SetUsageMessage("Calculates factors for given samples.");
+
+  if (argc == 1)
+  {
+    gflags::ShowUsageWithFlags(argv[0]);
+    exit(0);
+  }
+
+  gflags::ParseCommandLineFlags(&argc, &argv, true);
+
+  CHECK(!FLAGS_sample.empty(), ("Please specify sample path."));
+  CHECK(!FLAGS_osm.empty(), ("Please specify osm path."));
+  CHECK(!FLAGS_booking.empty() || !FLAGS_opentable.empty(),
+        ("Please specify either booking or opentable path."));
+  CHECK(!FLAGS_factors.empty() || FLAGS_generate, ("Please either specify factors path"
+                                                  "or use -generate."));
+
+  auto const datasetType = FLAGS_booking.empty() ? DatasetType::Opentable : DatasetType::Booking;
+
+  classificator::Load();
+
+  auto info = GetGenerateInfo();
+  GenerateIntermediateData(info);
+
+  Run(datasetType, info);
+
+  return 0;
+}
diff --git a/generator/booking_scoring.cpp b/generator/booking_scoring.cpp
new file mode 100644
index 000000000..cd7802c34
--- /dev/null
+++ b/generator/booking_scoring.cpp
@@ -0,0 +1,51 @@
+#include "generator/sponsored_scoring.hpp"
+
+#include "generator/booking_dataset.hpp"
+#include "generator/feature_builder.hpp"
+
+#include "geometry/mercator.hpp"
+
+
+namespace
+{
+// Calculated with tools/python/booking_hotels_quality.py.
+double constexpr kOptimalThreshold = 0.304875;
+}  // namespace
+
+namespace generator
+{
+namespace sponsored_scoring
+{
+template <>
+double MatchStats<BookingHotel>::GetMatchingScore() const
+{
+  // TODO(mgsergio): Use tuner to get optimal function.
+  return m_linearNormDistanceScore * m_nameSimilarityScore;
+}
+
+template <>
+bool MatchStats<BookingHotel>::IsMatched() const
+{
+  return GetMatchingScore() > kOptimalThreshold;
+}
+
+/// @todo It looks like quite common Match function implementation,
+/// because GetLatLon and GetName() needed.
+template <>
+MatchStats<BookingHotel> Match(BookingHotel const & h, feature::FeatureBuilder const & fb)
+{
+  MatchStats<BookingHotel> score;
+
+  auto const fbCenter = mercator::ToLatLon(fb.GetKeyPoint());
+  auto const distance = ms::DistanceOnEarth(fbCenter, h.m_latLon);
+  score.m_linearNormDistanceScore =
+      impl::GetLinearNormDistanceScore(distance, BookingDataset::kDistanceLimitInMeters);
+
+  // TODO(mgsergio): Check all translations and use the best one.
+  score.m_nameSimilarityScore = impl::GetNameSimilarityScore(
+      h.m_name, std::string(fb.GetName(StringUtf8Multilang::kDefaultCode)));
+
+  return score;
+}
+}  // namespace sponsored_scoring
+}  // namespace generator
diff --git a/generator/feature_builder.cpp b/generator/feature_builder.cpp
index 01b1042c6..0d8ea4e32 100644
--- a/generator/feature_builder.cpp
+++ b/generator/feature_builder.cpp
@@ -2,6 +2,7 @@
 
 #include "routing/routing_helpers.hpp"
 
+#include "indexer/custom_keyvalue.hpp"
 #include "indexer/feature_algo.hpp"
 #include "indexer/feature_visibility.hpp"
 #include "indexer/ftypes_matcher.hpp"
@@ -593,6 +594,29 @@ size_t FeatureBuilder::GetPointsCount() const
   return counter;
 }
 
+void FeatureBuilder::SetHotelInfo(Metadata::ESource src, uint64_t id, double rating, uint8_t priceCategory)
+{
+  // Normalize rating [0, 100]
+  if (rating < 0 || rating > 10)
+    rating = 0;
+  else
+    rating *= 10;
+
+  auto & meta = GetMetadata();
+  auto const append = [src, &meta](Metadata::EType type, auto val)
+  {
+    indexer::CustomKeyValue kv(meta.Get(type));
+    kv.Add(src, val);
+    meta.Set(type, kv.ToString());
+  };
+
+  append(Metadata::FMD_CUSTOM_IDS, id);
+  if (rating > 0)
+    append(Metadata::FMD_RATINGS, static_cast<uint8_t>(std::round(rating)));
+  if (priceCategory > 0)
+    append(Metadata::FMD_PRICE_RATES, priceCategory);
+}
+
 bool FeatureBuilder::IsDrawableInRange(int lowScale, int highScale) const
 {
   auto const types = GetTypesHolder();
diff --git a/generator/feature_builder.hpp b/generator/feature_builder.hpp
index ec21926c1..df19a6a30 100644
--- a/generator/feature_builder.hpp
+++ b/generator/feature_builder.hpp
@@ -159,6 +159,8 @@ public:
   Metadata const & GetMetadata() const { return m_params.GetMetadata(); }
   Metadata & GetMetadata() { return m_params.GetMetadata(); }
 
+  void SetHotelInfo(Metadata::ESource src, uint64_t id, double rating, uint8_t priceCategory);
+
   // To work with types and names based on drawing.
   // Check classificator types for their compatibility with feature geometry type.
   // Need to call when using any classificator types manipulating.
diff --git a/generator/final_processor_country.cpp b/generator/final_processor_country.cpp
index 86ad25d01..f5152b98f 100644
--- a/generator/final_processor_country.cpp
+++ b/generator/final_processor_country.cpp
@@ -3,6 +3,7 @@
 #include "generator/addresses_collector.hpp"
 #include "generator/address_enricher.hpp"
 #include "generator/affiliation.hpp"
+#include "generator/booking_dataset.hpp"
 #include "generator/coastlines_generator.hpp"
 #include "generator/feature_builder.hpp"
 #include "generator/final_processor_utils.hpp"
@@ -12,6 +13,8 @@
 #include "generator/osm2type.hpp"
 #include "generator/region_meta.hpp"
 
+#include "generator/sponsored_dataset_inl.hpp"
+
 #include "routing/speed_camera_prohibition.hpp"
 
 #include "indexer/classificator.hpp"
@@ -50,6 +53,9 @@ void CountryFinalProcessor::Process()
   if (!m_coastlineGeomFilename.empty())
     ProcessCoastline();
 
+  if (!m_hotelsFilename.empty())
+    ProcessBooking();
+
   // 1. Process roundabouts and addr:interpolation first.
   if (!m_miniRoundaboutsFilename.empty() || !m_addrInterpolFilename.empty())
     ProcessRoundabouts();
@@ -89,6 +95,60 @@ void CountryFinalProcessor::Order()
 }
 */
 
+void CountryFinalProcessor::ProcessBooking()
+{
+  BookingDataset dataset(m_hotelsFilename);
+
+  std::ofstream matchingLogStream;
+  matchingLogStream.exceptions(std::fstream::failbit | std::fstream::badbit);
+  matchingLogStream.open(m_hotelsStatusFilename);
+
+  std::mutex m;
+  ForEachMwmTmp(m_temporaryMwmPath, [&](auto const & name, auto const & path)
+  {
+    if (!IsCountry(name))
+      return;
+
+    std::stringstream sstream;
+    FeatureBuilderWriter<serialization_policy::MaxAccuracy> writer(path, true /* mangleName */);
+    ForEachFeatureRawFormat<serialization_policy::MaxAccuracy>(path, [&](FeatureBuilder && fb, uint64_t)
+    {
+      auto const id = dataset.FindMatchingObjectId(fb);
+      if (id == BookingHotel::InvalidObjectId())
+      {
+        writer.Write(fb);
+      }
+      else
+      {
+        dataset.PreprocessMatchedOsmObject(id, fb, [&](FeatureBuilder & newFeature)
+        {
+          if (newFeature.PreSerialize())
+            writer.Write(newFeature);
+        });
+      }
+
+      auto const & isHotelChecker = ftypes::IsHotelChecker::Instance();
+      if (isHotelChecker(fb.GetTypes()))
+      {
+        if (id != BookingHotel::InvalidObjectId())
+          sstream << id;
+
+        auto const latLon = mercator::ToLatLon(fb.GetKeyPoint());
+        sstream << ',' << fb.GetMostGenericOsmId().GetEncodedId() << ','
+                << strings::to_string_dac(latLon.m_lat, 7) << ','
+                << strings::to_string_dac(latLon.m_lon, 7) << ',' << name << '\n';
+      }
+    });
+
+    std::lock_guard guard(m);
+    matchingLogStream << sstream.str();
+  }, m_threadsCount);
+
+  std::vector<FeatureBuilder> fbs;
+  dataset.BuildOsmObjects([&](auto && fb) { fbs.emplace_back(std::move(fb)); });
+  AppendToMwmTmp(fbs, *m_affiliations, m_temporaryMwmPath, m_threadsCount);
+}
+
 void CountryFinalProcessor::ProcessRoundabouts()
 {
   auto const roundabouts = ReadMiniRoundabouts(m_miniRoundaboutsFilename);
diff --git a/generator/final_processor_country.hpp b/generator/final_processor_country.hpp
index a0152287c..c2d84c721 100644
--- a/generator/final_processor_country.hpp
+++ b/generator/final_processor_country.hpp
@@ -41,6 +41,12 @@ public:
     m_addressPath = dir;
   }
 
+  void SetHotels(std::string const & hotelsFile, std::string const & statusFile)
+  {
+    m_hotelsFilename = hotelsFile;
+    m_hotelsStatusFilename = statusFile;
+  }
+
   void SetCityBoundariesFiles(std::string const & collectorFile)
   {
     m_boundariesCollectorFile = collectorFile;
@@ -54,6 +60,7 @@ public:
 private:
   //void Order();
   void ProcessCoastline();
+  void ProcessBooking();
   void ProcessRoundabouts();
   void AddFakeNodes();
   void AddIsolines();
@@ -63,12 +70,13 @@ private:
 
   bool IsCountry(std::string const & filename);
 
-  std::string m_borderPath;
   std::string m_temporaryMwmPath;
   std::string m_intermediateDir;
   std::string m_isolinesPath, m_addressPath;
   std::string m_boundariesCollectorFile;
   std::string m_coastlineGeomFilename;
+  std::string m_hotelsFilename;
+  std::string m_hotelsStatusFilename;
   std::string m_worldCoastsFilename;
   std::string m_fakeNodesFilename;
   std::string m_miniRoundaboutsFilename;
diff --git a/generator/generate_info.hpp b/generator/generate_info.hpp
index 8bdfe943a..a9242ff3e 100644
--- a/generator/generate_info.hpp
+++ b/generator/generate_info.hpp
@@ -1,7 +1,5 @@
 #pragma once
 
-#include "generator/cities_boundaries_builder.hpp"
-
 #include "base/file_name_utils.hpp"
 #include "base/logging.hpp"
 
@@ -49,6 +47,7 @@ struct GenerateInfo
   OsmSourceType m_osmFileType = OsmSourceType::XML;
   std::string m_osmFileName;
 
+  std::string m_bookingDataFilename;
   std::string m_brandsFilename;
   std::string m_brandsTranslationsFilename;
 
diff --git a/generator/generator_tests/feature_builder_test.cpp b/generator/generator_tests/feature_builder_test.cpp
index 9f75d74ea..994c920a1 100644
--- a/generator/generator_tests/feature_builder_test.cpp
+++ b/generator/generator_tests/feature_builder_test.cpp
@@ -7,6 +7,7 @@
 #include "generator/geometry_holder.hpp"
 
 #include "indexer/data_header.hpp"
+#include "indexer/custom_keyvalue.hpp"
 #include "indexer/feature_visibility.hpp"
 #include "indexer/ftypes_matcher.hpp"
 
@@ -397,4 +398,21 @@ UNIT_CLASS_TEST(TestWithClassificator, FBuilder_RemoveInconsistentTypes)
   TEST(!params.IsTypeExist(classif().GetTypeByPath({"hwtag", "nobicycle"})), ());
 }
 
+UNIT_CLASS_TEST(TestWithClassificator, FBuilder_Hotel)
+{
+  FeatureBuilder fb;
+  auto const src = Metadata::SRC_KAYAK;
+
+  auto const & meta = fb.GetMetadata();
+  auto const isEqual = [&meta, src](Metadata::EType type, uint64_t val)
+  {
+    return indexer::CustomKeyValue(meta.Get(type)).Get(src) == val;
+  };
+
+  fb.SetHotelInfo(src, 777, 6.3, 4);
+
+  TEST(isEqual(Metadata::FMD_CUSTOM_IDS, 777), ());
+  TEST(isEqual(Metadata::FMD_RATINGS, 63), ());
+  TEST(isEqual(Metadata::FMD_PRICE_RATES, 4), ());
+}
 }  // namespace feature_builder_test
diff --git a/generator/generator_tests_support/test_generator.cpp b/generator/generator_tests_support/test_generator.cpp
index 58e755249..929305084 100644
--- a/generator/generator_tests_support/test_generator.cpp
+++ b/generator/generator_tests_support/test_generator.cpp
@@ -1,11 +1,12 @@
 #include "test_generator.hpp"
 
 #include "generator/borders.hpp"
-#include "generator/camera_info_collector.hpp"
 #include "generator/feature_sorter.hpp"
 #include "generator/osm_source.hpp"
 #include "generator/raw_generator.hpp"
 
+#include "generator/camera_info_collector.hpp"
+#include "generator/cities_boundaries_builder.hpp"
 #include "generator/maxspeeds_builder.hpp"
 #include "generator/restriction_generator.hpp"
 #include "generator/road_access_generator.hpp"
diff --git a/generator/generator_tool/generator_tool.cpp b/generator/generator_tool/generator_tool.cpp
index d292aaa40..db29542e0 100644
--- a/generator/generator_tool/generator_tool.cpp
+++ b/generator/generator_tool/generator_tool.cpp
@@ -139,6 +139,7 @@ DEFINE_bool(
 DEFINE_bool(generate_maxspeed, false, "Generate section with maxspeed of road features.");
 
 // Sponsored-related.
+DEFINE_string(booking_data, "", "Path to booking data in tsv format.");
 DEFINE_string(complex_hierarchy_data, "", "Path to complex hierarchy in csv format.");
 
 DEFINE_string(wikipedia_pages, "", "Input dir with wikipedia pages.");
@@ -240,6 +241,7 @@ MAIN_WITH_ERROR_HANDLING([](int argc, char ** argv)
   genInfo.m_osmFileName = FLAGS_osm_file_name;
   genInfo.m_failOnCoasts = FLAGS_fail_on_coasts;
   genInfo.m_preloadCache = FLAGS_preload_cache;
+  genInfo.m_bookingDataFilename = FLAGS_booking_data;
   genInfo.m_popularPlacesFilename = FLAGS_popular_places_data;
   genInfo.m_brandsFilename = FLAGS_brands_data;
   genInfo.m_brandsTranslationsFilename = FLAGS_brands_translations_data;
diff --git a/generator/raw_generator.cpp b/generator/raw_generator.cpp
index 29426a3ee..f8d91d9b8 100644
--- a/generator/raw_generator.cpp
+++ b/generator/raw_generator.cpp
@@ -189,6 +189,8 @@ RawGenerator::FinalProcessorPtr RawGenerator::CreateCountryFinalProcessor(
   auto finalProcessor = std::make_shared<CountryFinalProcessor>(affiliations, m_genInfo.m_tmpDir, m_threadsCount);
   finalProcessor->SetIsolinesDir(m_genInfo.m_isolinesDir);
   finalProcessor->SetAddressesDir(m_genInfo.m_addressesDir);
+
+  finalProcessor->SetHotels(m_genInfo.m_bookingDataFilename, m_genInfo.GetIntermediateFileName("hotels_status.csv"));
   finalProcessor->SetMiniRoundabouts(m_genInfo.GetIntermediateFileName(MINI_ROUNDABOUTS_FILENAME));
   finalProcessor->SetAddrInterpolation(m_genInfo.GetIntermediateFileName(ADDR_INTERPOL_FILENAME));
   if (addAds)
diff --git a/generator/sponsored_dataset.hpp b/generator/sponsored_dataset.hpp
new file mode 100644
index 000000000..bdeca2fcd
--- /dev/null
+++ b/generator/sponsored_dataset.hpp
@@ -0,0 +1,50 @@
+#pragma once
+
+#include "generator/sponsored_object_storage.hpp"
+
+#include <functional>
+#include <string>
+
+namespace feature
+{
+class FeatureBuilder;
+}  // namespace feature
+
+namespace generator
+{
+template<typename SponsoredObject>
+class SponsoredDataset
+{
+public:
+  using Object = SponsoredObject;
+  using ObjectId = typename Object::ObjectId;
+
+  static double constexpr kDistanceLimitInMeters = 150;
+  static size_t constexpr kMaxSelectedElements = 3;
+
+  explicit SponsoredDataset(std::string const & dataPath);
+
+  /// @return true if |fb| satisfies some necessary conditions to match one or serveral
+  /// objects from dataset.
+  bool NecessaryMatchingConditionHolds(feature::FeatureBuilder const & fb) const;
+  ObjectId FindMatchingObjectId(feature::FeatureBuilder const & e) const;
+
+  using FBuilderFnT = std::function<void(feature::FeatureBuilder &)>;
+  // Applies changes to a given osm object (for example, remove hotel type)
+  // and passes the result to |fn|.
+  void PreprocessMatchedOsmObject(ObjectId matchedObjId, feature::FeatureBuilder & fb,
+                                  FBuilderFnT const fn) const;
+  // Creates objects and adds them to the map (MWM) via |fn|.
+  void BuildOsmObjects(FBuilderFnT const & fn) const;
+
+  SponsoredObjectStorage<Object> const & GetStorage() const { return m_storage; }
+
+private:
+  void BuildObject(Object const & object, FBuilderFnT const & fn) const;
+
+  /// @return an id of a matched object or kInvalidObjectId on failure.
+  ObjectId FindMatchingObjectIdImpl(feature::FeatureBuilder const & fb) const;
+
+  SponsoredObjectStorage<Object> m_storage;
+};
+}  // namespace generator
diff --git a/generator/sponsored_dataset_inl.hpp b/generator/sponsored_dataset_inl.hpp
new file mode 100644
index 000000000..5cf52c637
--- /dev/null
+++ b/generator/sponsored_dataset_inl.hpp
@@ -0,0 +1,34 @@
+#pragma once
+
+#include "generator/sponsored_dataset.hpp"
+
+#include <memory>
+#include <string>
+
+namespace generator
+{
+
+// SponsoredDataset --------------------------------------------------------------------------------
+template <typename SponsoredObject>
+SponsoredDataset<SponsoredObject>::SponsoredDataset(std::string const & dataPath)
+  : m_storage(kDistanceLimitInMeters, kMaxSelectedElements)
+{
+  m_storage.LoadData(dataPath);
+}
+
+template <typename SponsoredObject>
+void SponsoredDataset<SponsoredObject>::BuildOsmObjects(FBuilderFnT const & fn) const
+{
+  for (auto const & item : m_storage.GetObjects())
+    BuildObject(item.second, fn);
+}
+
+template <typename SponsoredObject>
+typename SponsoredDataset<SponsoredObject>::ObjectId
+SponsoredDataset<SponsoredObject>::FindMatchingObjectId(feature::FeatureBuilder const & fb) const
+{
+  if (NecessaryMatchingConditionHolds(fb))
+    return FindMatchingObjectIdImpl(fb);
+  return Object::InvalidObjectId();
+}
+}  // namespace generator
diff --git a/generator/sponsored_object_base.hpp b/generator/sponsored_object_base.hpp
new file mode 100644
index 000000000..bc3f68fa9
--- /dev/null
+++ b/generator/sponsored_object_base.hpp
@@ -0,0 +1,52 @@
+#pragma once
+
+#include "geometry/latlon.hpp"
+
+#include "base/newtype.hpp"
+
+#include <iomanip>
+#include <limits>
+#include <ostream>
+#include <string>
+
+namespace generator
+{
+struct SponsoredObjectBase
+{
+  NEWTYPE(uint32_t, ObjectId);
+
+  static constexpr ObjectId InvalidObjectId()
+  {
+    return ObjectId(std::numeric_limits<typename ObjectId::RepType>::max());
+  }
+
+  virtual ~SponsoredObjectBase() = default;
+
+  template<typename Fields>
+  static constexpr size_t FieldIndex(Fields field) { return static_cast<size_t>(field); }
+
+  template<typename Fields>
+  static constexpr size_t FieldsCount() { return static_cast<size_t>(Fields::Counter); }
+
+  bool HasAddresParts() const { return !m_street.empty() || !m_houseNumber.empty(); }
+
+  ObjectId m_id{InvalidObjectId()};
+  ms::LatLon m_latLon = ms::LatLon::Zero();
+  std::string m_name;
+  std::string m_street;
+  std::string m_houseNumber;
+
+  std::string m_address;
+  std::string m_descUrl;
+};
+
+NEWTYPE_SIMPLE_OUTPUT(SponsoredObjectBase::ObjectId);
+
+inline std::ostream & operator<<(std::ostream & s, SponsoredObjectBase const & h)
+{
+  s << std::fixed << std::setprecision(7);
+  s << "Id: " << h.m_id << "\t Name: " << h.m_name << "\t Address: " << h.m_address
+    << "\t lat: " << h.m_latLon.m_lat << " lon: " << h.m_latLon.m_lon;
+  return s;
+}
+}  // namespace generator
diff --git a/generator/sponsored_object_storage.hpp b/generator/sponsored_object_storage.hpp
new file mode 100644
index 000000000..c6bcf079a
--- /dev/null
+++ b/generator/sponsored_object_storage.hpp
@@ -0,0 +1,176 @@
+#pragma once
+
+#include "platform/platform.hpp"
+
+#include "geometry/distance_on_sphere.hpp"
+#include "geometry/latlon.hpp"
+
+#include "base/logging.hpp"
+#include "base/string_utils.hpp"
+
+#include <fstream>
+#include <functional>
+#include <map>
+#include <string>
+#include <unordered_set>
+#include <vector>
+
+#include "std/boost_geometry.hpp"
+#include <boost/geometry/index/rtree.hpp>
+
+
+namespace generator
+{
+template <typename Object>
+class SponsoredObjectStorage
+{
+public:
+  using ObjectId = typename Object::ObjectId;
+  using ObjectsContainer = std::map<ObjectId, Object>;
+  using ExcludedIdsContainer = std::unordered_set<ObjectId, typename ObjectId::Hash>;
+
+  SponsoredObjectStorage(double distanceLimitMeters, size_t maxSelectedElements)
+    : m_distanceLimitMeters(distanceLimitMeters)
+    , m_maxSelectedElements(maxSelectedElements)
+  {
+  }
+
+  double GetDistanceLimitInMeters() const
+  {
+    return m_distanceLimitMeters;
+  }
+
+  size_t GetMaxSelectedElements() const
+  {
+    return m_maxSelectedElements;
+  }
+
+  ObjectsContainer const & GetObjects() const
+  {
+    return m_objects;
+  }
+
+  size_t Size() const
+  {
+    return m_objects.size();
+  }
+
+  void LoadData(std::string const & dataPath)
+  {
+    if (dataPath.empty())
+      return;
+
+    std::ifstream dataSource(dataPath);
+    if (!dataSource)
+    {
+      LOG(LERROR, ("Error while opening", dataPath, ":", strerror(errno)));
+      return;
+    }
+
+    LoadData(dataSource, LoadExcludedIds({}));  // empty exclude path
+  }
+
+  ExcludedIdsContainer LoadExcludedIds(std::string const & excludedIdsPath)
+  {
+    if (excludedIdsPath.empty())
+      return {};
+
+    std::ifstream source(excludedIdsPath);
+    if (!source)
+    {
+      LOG(LERROR, ("Error while opening", excludedIdsPath, ":", strerror(errno)));
+      return {};
+    }
+
+    ExcludedIdsContainer result;
+    for (std::string line; std::getline(source, line);)
+    {
+      ObjectId id{Object::InvalidObjectId()};
+
+      if (!strings::to_any(line, id.Get()))
+      {
+        LOG(LWARNING, ("Incorrect excluded sponsored id:", line));
+        continue;
+      }
+
+      if (id != Object::InvalidObjectId())
+        result.emplace(id);
+    }
+
+    return result;
+  }
+
+  void LoadData(std::istream & src, ExcludedIdsContainer const & excludedIds)
+  {
+    m_objects.clear();
+    m_rtree.clear();
+
+    for (std::string line; std::getline(src, line);)
+    {
+      Object object(line);
+      if (object.m_id != Object::InvalidObjectId() &&
+          excludedIds.find(object.m_id) == excludedIds.cend())
+      {
+        m_objects.emplace(object.m_id, object);
+      }
+    }
+
+    for (auto const & item : m_objects)
+    {
+      auto const & object = item.second;
+      Box b(Point(object.m_latLon.m_lat, object.m_latLon.m_lon),
+            Point(object.m_latLon.m_lat, object.m_latLon.m_lon));
+      m_rtree.insert(make_pair(b, object.m_id));
+    }
+  }
+
+  Object const & GetObjectById(ObjectId id) const
+  {
+    auto const it = m_objects.find(id);
+    CHECK(it != end(m_objects), ("Got wrong object id:", id));
+    return it->second;
+  }
+
+  Object & GetObjectById(ObjectId id)
+  {
+    auto const it = m_objects.find(id);
+    CHECK(it != end(m_objects), ("Got wrong object id:", id));
+    return it->second;
+  }
+
+  std::vector<ObjectId> GetNearestObjects(ms::LatLon const & latLon) const
+  {
+    namespace bgi = boost::geometry::index;
+
+    std::vector<ObjectId> indexes;
+    for_each(bgi::qbegin(m_rtree, bgi::nearest(Point(latLon.m_lat, latLon.m_lon),
+                                               static_cast<unsigned>(m_maxSelectedElements))),
+             bgi::qend(m_rtree), [this, &latLon, &indexes](Value const & v)
+             {
+               auto const & object = GetObjectById(v.second);
+               double const dist = ms::DistanceOnEarth(latLon, object.m_latLon);
+               if (m_distanceLimitMeters != 0.0 && dist > m_distanceLimitMeters)
+                 return;
+
+               indexes.emplace_back(v.second);
+             });
+
+    return indexes;
+  }
+
+private:
+  // TODO(mgsergio): Get rid of Box since boost::rtree supports point as value type.
+  // TODO(mgsergio): Use mercator instead of latlon or boost::geometry::cs::spherical_equatorial
+  // instead of boost::geometry::cs::cartesian.
+  using Point = boost::geometry::model::point<float, 2, boost::geometry::cs::cartesian>;
+  using Box = boost::geometry::model::box<Point>;
+  using Value = std::pair<Box, ObjectId>;
+
+  // Create the rtree using default constructor.
+  boost::geometry::index::rtree<Value, boost::geometry::index::quadratic<16>> m_rtree;
+  ObjectsContainer m_objects;
+
+  double const m_distanceLimitMeters;
+  size_t const m_maxSelectedElements;
+};
+}  // namespace generator
diff --git a/generator/sponsored_scoring.cpp b/generator/sponsored_scoring.cpp
new file mode 100644
index 000000000..41a3c8f2f
--- /dev/null
+++ b/generator/sponsored_scoring.cpp
@@ -0,0 +1,106 @@
+#include "generator/sponsored_scoring.hpp"
+
+#include "indexer/search_string_utils.hpp"
+
+#include "base/math.hpp"
+
+#include <algorithm>
+#include <vector>
+
+namespace
+{
+using WeightedBagOfWords = std::vector<std::pair<strings::UniString, double>>;
+
+std::vector<strings::UniString> StringToWords(std::string const & str)
+{
+  auto result = search::NormalizeAndTokenizeString(str);
+  std::sort(std::begin(result), std::end(result));
+  return result;
+}
+
+WeightedBagOfWords MakeWeightedBagOfWords(std::vector<strings::UniString> const & words)
+{
+  // TODO(mgsergio): Calculate tf-idsf score for every word.
+  auto constexpr kTfIdfScorePlaceholder = 1;
+
+  WeightedBagOfWords result;
+  for (size_t i = 0; i < words.size(); ++i)
+  {
+    result.emplace_back(words[i], kTfIdfScorePlaceholder);
+    while (i + 1 < words.size() && words[i] == words[i + 1])
+    {
+      result.back().second += kTfIdfScorePlaceholder;  // TODO(mgsergio): tf-idf score for result[i].frist;
+      ++i;
+    }
+  }
+  return result;
+}
+
+double WeightedBagsDotProduct(WeightedBagOfWords const & lhs, WeightedBagOfWords const & rhs)
+{
+  double result{};
+
+  auto lhsIt = begin(lhs);
+  auto rhsIt = begin(rhs);
+
+  while (lhsIt != end(lhs) && rhsIt != end(rhs))
+  {
+    if (lhsIt->first == rhsIt->first)
+    {
+      result += lhsIt->second * rhsIt->second;
+      ++lhsIt;
+      ++rhsIt;
+    }
+    else if (lhsIt->first < rhsIt->first)
+    {
+      ++lhsIt;
+    }
+    else
+    {
+      ++rhsIt;
+    }
+  }
+
+  return result;
+}
+
+double WeightedBagOfWordsCos(WeightedBagOfWords const & lhs, WeightedBagOfWords const & rhs)
+{
+  auto const product = WeightedBagsDotProduct(lhs, rhs);
+  auto const lhsLength = sqrt(WeightedBagsDotProduct(lhs, lhs));
+  auto const rhsLength = sqrt(WeightedBagsDotProduct(rhs, rhs));
+
+  // WeightedBagsDotProduct returns 0.0 if lhs.empty() || rhs.empty() or
+  // if every element of either lhs or rhs is 0.0.
+  if (product == 0.0)
+    return 0.0;
+
+  return product / (lhsLength * rhsLength);
+}
+}  // namespace
+
+namespace generator
+{
+namespace impl
+{
+double GetLinearNormDistanceScore(double distance, double const maxDistance)
+{
+  CHECK_NOT_EQUAL(maxDistance, 0.0, ("maxDistance cannot be 0."));
+  distance = base::Clamp(distance, 0.0, maxDistance);
+  return 1.0 - distance / maxDistance;
+}
+
+double GetNameSimilarityScore(std::string const & booking_name, std::string const & osm_name)
+{
+  auto const aws = MakeWeightedBagOfWords(StringToWords(booking_name));
+  auto const bws = MakeWeightedBagOfWords(StringToWords(osm_name));
+
+  if (aws.empty() && bws.empty())
+    return 1.0;
+  if (aws.empty() || bws.empty())
+    return 0.0;
+
+  return WeightedBagOfWordsCos(aws, bws);
+}
+}  // namespace impl
+}  // namespace generator
diff --git a/generator/sponsored_scoring.hpp b/generator/sponsored_scoring.hpp
new file mode 100644
index 000000000..74f99185e
--- /dev/null
+++ b/generator/sponsored_scoring.hpp
@@ -0,0 +1,37 @@
+#pragma once
+
+#include <string>
+
+namespace feature
+{
+class FeatureBuilder;
+}  // namespace feature
+
+namespace generator
+{
+namespace impl
+{
+double GetLinearNormDistanceScore(double distance, double maxDistance);
+double GetNameSimilarityScore(std::string const & booking_name, std::string const & osm_name);
+}  // namespace impl
+
+namespace sponsored_scoring
+{
+/// Represents a match scoring statystics of a sponsored object agains osm object.
+template <typename SponsoredObject>
+struct MatchStats
+{
+  /// Returns some score based on geven fields and classificator tuning.
+  double GetMatchingScore() const;
+  /// Returns true if GetMatchingScore is greater then some theshold.
+  bool IsMatched() const;
+
+  double m_linearNormDistanceScore{};
+  double m_nameSimilarityScore{};
+};
+
+/// Matches a given sponsored object against a given OSM object.
+template <typename SponsoredObject>
+MatchStats<SponsoredObject> Match(SponsoredObject const & o, feature::FeatureBuilder const & fb);
+}  // namespace booking_scoring
+}  // namespace generator
diff --git a/generator/utils.cpp b/generator/utils.cpp
index 1f13f0320..dc7a57789 100644
--- a/generator/utils.cpp
+++ b/generator/utils.cpp
@@ -98,6 +98,27 @@ std::unique_ptr<FeatureType> FeatureGetter::GetFeatureByIndex(uint32_t index) co
   return m_guard->GetFeatureByIndex(index);
 }
 
+void LoadDataSource(DataSource & dataSource)
+{
+  std::vector<platform::LocalCountryFile> localFiles;
+
+  Platform & platform = GetPlatform();
+  platform::FindAllLocalMapsInDirectoryAndCleanup(platform.WritableDir(), 0 /* version */,
+                                                  -1 /* latestVersion */, localFiles);
+  for (auto const & localFile : localFiles)
+  {
+    LOG(LINFO, ("Found mwm:", localFile));
+    try
+    {
+      dataSource.RegisterMap(localFile);
+    }
+    catch (RootException const & ex)
+    {
+      CHECK(false, (ex.Msg(), "Bad mwm file:", localFile));
+    }
+  }
+}
+
 bool ParseFeatureIdToOsmIdMapping(std::string const & path,
                                   std::unordered_map<uint32_t, base::GeoObjectId> & mapping)
 {
diff --git a/generator/utils.hpp b/generator/utils.hpp
index 5923bca81..7456b4cc2 100644
--- a/generator/utils.hpp
+++ b/generator/utils.hpp
@@ -55,6 +55,8 @@ private:
   MwmSet::MwmId m_mwmId;
 };
 
+void LoadDataSource(DataSource & dataSource);
+
 class FeatureGetter
 {
 public:
diff --git a/tools/python/maps_generator/generator/stages_declaration.py b/tools/python/maps_generator/generator/stages_declaration.py
index a2ed95be1..b3eb41c0f 100644
--- a/tools/python/maps_generator/generator/stages_declaration.py
+++ b/tools/python/maps_generator/generator/stages_declaration.py
@@ -104,24 +104,26 @@ class StagePreprocess(Stage):
 
 @outer_stage
 @depends_from_internal(
-    D(settings.HOTELS_URL, PathProvider.hotels_path, "p"),
+    D(settings.HOTELS_URL, PathProvider.hotels_path),
     D(settings.PROMO_CATALOG_CITIES_URL, PathProvider.promo_catalog_cities_path, "p"),
     D(settings.POPULARITY_URL, PathProvider.popularity_path, "p"),
     D(settings.FOOD_URL, PathProvider.food_paths, "p"),
     D(settings.FOOD_TRANSLATIONS_URL, PathProvider.food_translations_path, "p"),
 )
-@test_stage(
-    Test(st.make_test_booking_data(max_days=7), lambda e, _: e.production, True)
-)
+# @test_stage(
+#     Test(st.make_test_booking_data(max_days=7), lambda e, _: e.production, True)
+# )
 class StageFeatures(Stage):
     def apply(self, env: Env):
         extra = {}
         if is_accepted(env, StageDescriptions):
             extra.update({"idToWikidata": env.paths.id_to_wikidata_path})
+
+        extra.update({"booking_data": env.paths.hotels_path})
+
         if env.production:
             extra.update(
                 {
-                    "booking_data": env.paths.hotels_path,
                     "promo_catalog_cities": env.paths.promo_catalog_cities_path,
                     "popular_places_data": env.paths.popularity_path,
                     "brands_data": env.paths.food_paths,